Today, the Bureau of the Census estimates that approximately 58 million American adults (26 million men and 32 million women) can be classified as overweight. Approximately one-third (33.4%) of adults are estimated to be obese.* Last year alone, these people spent approximately $10 billion in hospital and commercial weight loss centers. In fact, if you look at the entire diet industry, you're looking at a market in excess of $32 billion annually! Experts project a sharp, continued growth in this market. This is not an industry to be taken lightly.
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