MINNEAPOLIS BodyBrite, the trendsetting hair removal and skin rejuvenation treatment concept on a rapid ascent to the top of North America's beauty and wellness industry, announced today a multi-unit franchise development agreement for the North Dakota market. The deal includes the development of five centers throughout the state, with the first scheduled to open this May in Minot, N.D.
"There's not another concept in North Dakota to compare us to," said Chris Hardy, CEO of BodyBrite USA. "We've created a movement that consumers cling to it hits home with how they want to look and feel about themselves. Our uniqueness and the connection we create with BodyBrite customers is exactly why franchise investors are taking notice and want to be part of the brand."
The deal for North Dakota and the excitement surrounding it comes on the heels of momentous growth in North America, with nearly 20 centers opening during BodyBrite's first two years of franchising in the United States. Plus, the brand recently announced an aggressive Canadian franchising initiative, which will add dozens of new centers in high profile markets such as Toronto, Vancouver and Calgary.
BodyBrite already has more than 200 centers worldwide, including locations beyond the United States in Mexico, Central America, Europe and the United Kingdom. Each center's professional team of hair removal and skin treatment estheticians offers state-of-the-art, FDA-approved intense pulse light (IPL) therapy for hair removal, skin rejuvenation and teeth whitening. BodyBrite's methods have proven to be as permanent as laser, but safer and gentler than most laser technologies.
"We're passionate about helping people look better and feel more confident about themselves," said Emmanuelle Hardy, COO of BodyBrite USA. "Some who have been shaving, waxing and using endless amounts of anti-aging creams are exhausted and want a lasting solution. The solution is BodyBrite."
The Minot center will be the first in North Dakota and the 20th in the nation. As with all BodyBrite locations, including the five planned for North Dakota, the center in Minot will be bright, clean, comforting and modern, embodying the essence of BodyBrite. The brand is a refreshing addition to the hair removal and skin rejuvenation industries, as it makes transformative services available to the masses at affordable prices and in conveniently situated locations. Typically, laser services are priced too high for mainstream Americans to afford and are located only in higher-end shopping districts.
BodyBrite estimates the combined waxing and laser industry exceeds $5 billion annually. With hairless preferences becoming more popular among male and female consumers, BodyBrite is well positioned to capture a sizable market share and significantly grow the sector. In addition to the market forces at play, BodyBrite's leadership team includes experienced franchise executives who have designed the business model and developed effective sales, marketing and operations systems to support franchisees.
The brand's proven business model has been cultivated to attract individuals and ownership teams seeking to invest in a robust growth industry. BodyBrite supports its franchisees with initial and ongoing training programs, site selection, marketing and continuing operational guidance. From first-time entrepreneurs to seasoned business owners and corporate professionals, BodyBrite appeals to a wide investor audience. Additionally, BodyBrite is a strong add-on revenue channel for medical professional offices where the business can thrive without taking doctors and nurses away from their patients. The franchise investment starts at $79,000, which includes the initial franchise fee.
BodyBrite provides affordable, aesthetic services to a large demographic of men and women through state-of-the-art, FDA-approved Intense Pulse Light (IPL) that is safer and gentler than laser treatments and equally as effective. The BodyBrite franchise opportunity offers a viable business in a recession-proof, booming medical and spa aesthetics industry. Currently, there are nearly 20 BodyBrite franchise locations open in the United States and 30 in development. There are more than 200 locations in Europe, the United Kingdom, Mexico and Central America.