Successes Across Europe and the Americas Signal Additional Global Growth Opportunities; Brand Outlines Aggressive Canadian Franchise Growth Strategy
MINNEAPOLIS BodyBrite, the internationally acclaimed beauty and style centers specializing in advanced hair removal, skin rejuvenation and teeth whitening treatments, today announced a robust Canadian franchise growth strategy.
Targeting attractive commercial retail districts throughout the country keying in on the Toronto, Vancouver, Calgary and Montreal markets BodyBrite projects its first Canadian center opening in late-2014.
"For years, permanent body hair removal has been an expensive luxury," said Chris Hardy, CEO of BodyBrite, who first introduced the BodyBrite brand in North America (United States) in 2011. "BodyBrite is a game changer. We have disrupted the industry and we're excited to introduce the concept into the Canadian market."
In an effort to make pain-free, permanent and safe aesthetic treatments available for all of North America, the strategic franchise growth strategy BodyBrite announced today will soon make lasting hair removal, skin rejuvenation and teeth whitening affordable coast-to-coast in Canada.
"We are dedicated to changing people's attitude about hair removal. We are here to give people an affordable way to take control of their appearance and feel great about the way they look," added Hardy. "Investors will be hard pressed to find a franchise opportunity with a value proposition like BodyBrite's. For too long, permanent hair removal was only available at a high price tag, but we make it possible for practically anyone to feel amazing about themselves."
BodyBrite already has more than 200 centers worldwide, including locations in the United States, Mexico, Central America, Europe and the United Kingdom. BodyBrite offers state-of-the-art, FDA-approved intense pulse light (IPL) therapy for hair removal. The method has proven to be as permanent as laser, but safer and gentler than most laser technologies.
The brand's Canadian growth announcement arrives on the heals of momentous growth in North America, with nearly 20 centers opening during BodyBrite's first two years of franchising in the United States.
"The sky is the limit for BodyBrite and our franchisees," said Emmanuelle Hardy, chief operations officer for BodyBrite, who previously partnered with Chris to successfully grow Curves internationally to more than 160 locations in Europe and Northern Africa. "Most people agree that waxing and shaving is tiresome, and laser hair removal is too expensive. That's where BodyBrite comes in. We are here to change the daily lives of our clients, whether they were shaving every day, waxing every week, or just tired of their excessive hair. We are here to help people feel sexy about their smooth skin."
BodyBrite estimates the combined waxing and laser industry exceeds $5 billion annually. With hairless preferences becoming more popular among male and female consumers, BodyBrite is well positioned to capture a sizable market share and significantly grow the sector. In addition to the market forces at play, BodyBrite's leadership team includes experienced franchise executives who have designed the business model and developed effective sales, marketing and operations systems to support franchisees.
Beyond the IPL hair removal treatments, BodyBrite's revenue streams include two face and body treatments. IPL Skin Rejuvenation and DermaOxy O2 Oxygen treatments both provide younger-looking skin immediately after the treatments begin.
BodyBrite supports its franchisees with initial and ongoing training programs, site selection, marketing and continuing operational guidance. The brand's proven business model has been cultivated to attract individuals and ownership teams seeking to invest in a robust growth industry. From first-time entrepreneurs to seasoned business owners and corporate professionals, BodyBrite appeals to a wide investor audience. Additionally, BodyBrite is a strong add-on revenue channel for medical professional offices where the business can thrive without taking doctors and nurses away from their patients. The franchise investment starts at $79,000, which includes the initial franchise fee.
BodyBrite provides affordable, aesthetic services to a large demographic of men and women through state-of-the-art, FDA-approved Intense Pulse Light (IPL) that is safer and gentler than laser treatments and equally as effective. The BodyBrite franchise opportunity offers a viable business in a recession-proof, booming medical and spa aesthetics industry. Currently, there are nearly 20 BodyBrite franchise locations open in the United States and 30 in development. There are more than 200 locations in Europe, the United Kingdom, Mexico and Central America.