(Dallas, TX) To kick off the new year, Dickey's Barbecue launched a social media campaign that asked fans to Tweet their favorite meat. The social campaign, #SpicyorSweet, garnered over 5,000 votes via Twitter and put fans in the running to win free barbecue for an entire year. Today, the nation's largest barbecue chain announced the winner of the campaign and results of the vote.
"Our guests really responded to the Sweet or Spicy campaign," said Roland Dickey, Jr. president and CEO of Dickey's Barbecue Restaurants, Inc. "62% of our guests voted for the Sweet Pulled Pork Cornbread Sandwich while 38% appreciate the Spicy Chicken Cornbread Sandwich both sandwiches were big winners for our brand."
"I love the barbecue at Dickey's and now I have a reason to go back even more," said winner of free barbecue for a year, Robert Lacy. Lacy is from San Jose, California and voted for the Sweet Pork Cornbread Sandwich.
The fast casual chain known for authentic slow smoked barbecue has seen a 20% surge in overall sandwich sales system wide since kicking off their new Buttery Cornbread Buns in late December. Sales of Chicken Sandwiches are up over 300%.
Headquartered in Dallas, Texas, Dickey's Barbecue Restaurants have been serving up some of the most mouthwatering, lip smacking, great tasting barbecue since 1941. Today, Dickey's are opening up all over North America.<br><br>It's simple: we want to find the right Owner/Operator first. DickeysBBQ1 01 Second, we use our site selection model to find the right location. Then we assist every step of the way in building a great restaurant and setting our operators up for success.<br><br>Dickey's has evolved over the years, changing the public's perception of barbecue and taking the category mainstream. The Dickey's restaurant concept is authentic, inviting and well planned. We aim for 1,800 sq. ft. end-cap or free standing locations to maximize the profitability of our stores. More info