BOSTON, MA, MAY 20, 2010: Koko FitClub, LLC., the technology company reinventing the fitness franchise business, continues to build presence in its home state of Massachusetts with the opening of Koko FitClub Easton. Scheduled to open in June at 15 Robert Drive in the Highland Plaza, this is the first Koko FitClub for owner, Craig McMahon.
When McMahon describes first stumbling upon the Koko FitClub concept, he says he knew immediately, "This is going to be big." He calls the Koko Smartraining System's automated personal training experience "genius." Standard exercise equipment, he explains, "is like a tool. When implemented properly it will produce better health." The Smartraining System is more. The difference? "Koko facilitates the process and engages the userit produces better." He came to fully appreciate how well the spa-like Koko FitClub setting enhanced the unique Koko exercise experience. Thanks to this dynamic combination, McMahon sees "big things and a bright future" for his Koko FitClub.
Koko FitClub isn't the only franchise the real estate entrepreneur considered. As a former competitive swimmer and avid cyclist, McMahon is naturally drawn to fitness and strongly considered a few of the 24-hour concepts. But, he says, "At the end of the day, I wasn't interested." Their business models were so similar, "I didn't see any real marketing advantages." Not so with Koko. He concludes, "Koko FitClub is truly unique and differentThere's no competition."
Koko FitClub President and Co-Founder, Mary Obana, sees no limit to McMahon's success with Koko FitClub Easton. "Excited, energized franchisees like Craig don't wait for success to happenthey make it happen. He is incredibly well suited to getting out in his community and sharing his passion for Koko." She continues, "He is hard-wired to market and promote Koko FitClub in all kinds of creative ways. Craig will absolutely create the community awareness he needs to drive people in the door."
Koko FitClub is for the millions of people who want all the benefits of exercise but don't have the time or energy to figure out a plan that works. The company's genesis in 2003, according to Obana, was the realization that, "Traditional gyms don't work for the vast majority of the population. They don't have time, and they don't know what to do." Seven years and $10,000,000 worth of research and development later, there is a solution. Says, Obana, "In an industry stunning in its lack of real innovation, we developed the Koko Smartraining SystemTM. It's revolutionary fitness technology that actually gets people fit. Think of it as a computerized personal trainer ready to coach you through a custom designed fitness program, all on your schedule."
The Koko Smartraining System technology precisely analyzes each Koko FitClub member's unique fitness level, then designs a customized training plan based on individual goals and ability. The Koko Smartraining System uses that information to guide users through personalized, highly-effective workouts on proprietary strength and cardio equipment, packing all the benefits of a 60-90 minute personal training session into just 30 minutes or less, and at a fraction of the cost. World-class trainer, Certified Strength and Conditioning Specialist, and Koko FitClub Chief Fitness Officer, Michael Wood, says, "Human personal trainers simply can't begin to manage all the variables or track progress with such precision as we can through Smartraining technology."
With Koko FitClub, Obana and husband/Co-Founder Mike Lannon have taken the same approach to running franchises as they have to exercise. While Koko Smartraining technology offers a consistent, high-quality member experience, it also uniquely enables a relatively low-cost, easy-to-operate business model for franchisees, allowing a Koko FitClub to be staffed by one person and to be open nearly 24 hours a day. And, Lannon points out that The Koko FitClub franchise, with the exclusive rights to the patented Koko Smartraining System, is in an enviable position. "We offer breakthrough technological innovation that tackles head-on the biggest issue in this country: an aging, overweight population."
The ideal candidates for a Koko FitClub franchise have a strong desire to help their communities and are drawn to entrepreneurialism as a way to control their personal and financial future. According to Obana, "We are looking for people who want to be at the forefront of a game-changing new concept in fitness, health and technology. These new agreements reinforce our belief that people are craving a better way to improve their health and change their lives."
About Koko FitClub
Koko FitClub is the exclusive fitness franchisor to offer the patented Smartraining System technology, recognized as the most dynamic automated strength and cardio personal training system in fitness, and winner of the coveted Nova7 award for innovation in the fitness industry. Developed by founders Mike Lannon and Mary Obana with assistance from the Founding Director of the MIT Center for Sport Innovation, Smartraining technology enables Koko FitClub to provide consumers with unlimited personal training at a remarkably low cost and provides franchisees with an end-to-end system to run the operation.