LARGO, FL July 1, 2013 Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement with Dermot Gilmartin to acquire the San Francisco franchise. Gilmartin assumed The Blue Envelope distribution in June and is mailing out to residents in San Francisco County.
"After numerous years of owning my own business, I was very interested in franchising," said Dermot Gilmartin, Valpak of San Francisco franchisee. "I was drawn to Valpak because of its successful record and strong brand recognition, and, in fact, have used Valpak's services successfully myself for many years."
Gilmartin has more than two decades of experience in small business ownership. He was born and raised in San Francisco and has lived in the city for most of his professional career. He said he is looking forward to establishing long lasting relationships with both large and small business owners in the area to help them build a successful business.
"As we continue to grow across the United States, we are looking for experienced entrepreneurs to add to our team," said Todd Leiser, director of franchise sales at Valpak. "With Dermot's extensive experience owning his own business, he knows what it takes to help small businesses succeed." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the new Passbook and Windows Phone Wallet, QR codes, online coupons and SMS/text messaging to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to customers within their exclusive territory.
Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak's state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
Today's <b>Valpak is a direct marketing franchise system that provides mobile, online, and print advertising solutions to businesses across North America</b>. Since the company's founding in 1968 with our flagship Blue Envelope, Valpak has evolved into a sophisticated direct marketing system that helps businesses reach their target audience via...<br>*Direct Mail -- Online Coupons Targeted Email<br>*E-Commerce Mobile Apps SMS Texting<br>*And More!<br><br>As the franchisor, Valpak provides all the materials, production, distribution and support for the Valpak suite of print and digital products so there's no inventory to carry. This unique business model allows our franchisees to work from their home or office, selling market-proven advertising solutions to local businesses. More info