(LARGO, FL Oct. 5, 2011) Hallmark Channel returns this fall with two shows, two pros, one network, and one great sweepstakes from Valpak Direct Marketing Systems, Inc.
The pros and shows are Martha Stewart from "The Martha Stewart Show" and Emeril Lagasse from "Emeril's Table." One lucky winner of the sweepstakes will receive a trip to New York to be part of the audience for the live taping of The Martha Stewart Show and take home Emeril's Kitchen Essentials prize pack.
The Valpak sweepstakes was recently announced live on the show by Martha and Emeril themselves. Martha and Emeril are featured on the Blue Envelope, which will be hitting homes starting this week.
Viewers and savers also have a new way to interact with the promotion by using their mobile device to scan a Quick Response (QR )code featured on the envelope. That will launch a registration page, and allow them to see a fun clip of "The Martha Stewart Show," and also allow them to share the sweepstakes with friends through Facebook and Twitter. They can also visit MarthaStewart.com/Valpak to register.
"The Martha Stewart Show and "Emerils Table" is a perfect fit for Valpak consumers, and being able to add a QR code to the envelope so they can interact with The Martha Stewart Show adds a whole fun new aspect to the sweepstakes, said Deanna Willsey, director of corporate communications for Valpak.
The new season of "The Martha Stewart Show," taped in New York City before a live studio audience, informs and inspires viewers on subjects from cooking and entertaining to crafting and gardening.
"Emeril's Table" which also debuted on the Hallmark Channel, September 26 at 11 AM ET /10AM CT, is a new daily cooking show airing weekdays Monday-Friday. Featuring Chef Emeril Lagasse, the 30 minute program is a celebration of family and friends around the dinner table. It is produced by Martha Stewart Living Omnimedia Productions and is part of the "Hallmark Channel Home" daytime block.
In addition to going online to register for the sweepstakes, savers can also look for valuable offers on their computer or mobile phone as they travel, by simply entering the ZIP code for the city.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, Inc., a subsidiary of Atlanta-based Cox Media Group, Inc. With nearly 180 franchises throughout the United States and Canada, The Blue Envelope delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in almost 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com, an online site for local savings, which has nearly 70 million offer views each month, as well as mobile phones, including apps for iPhone, iPod touch, Android, Palm Pre, Blackberry, and Windows 7 platforms.
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