GNC--General Nutrition Center Franchise

GNC--General Nutrition Center

Min. Liquid Capital: $130,000

Total Investment: $188,187 - $467,983

Initial Franchise Fee: $40,000

Financing Available: Yes

Training Provided: Yes

No of Existing Units: 4153

Company-Owned Units: 3054

Average Sales Last Year: $458,156

Ticker Symbol: GNC

About GNC--General Nutrition Center

GNC is a specialty retailer of vitamins, nutritional supplements, sports products, cosmetics, and other health and wellness items. Stores carry GNC's proprietary line of products as well as several other brands of supplements, natural remedies, herbs, and miscellaneous health-care products. Customers can find a variety of natural cosmetics and self-care products for skin, hair, and home use. Protein bars, meal replacements, energy drinks, and healthy snacks are available at GNC as well. Today, there are over 4,800 GNC retail locations. This number includes franchises, company-owned stores, and "store-within-a-store" operations inside some Rite Aid locations. GNC prides itself on being the largest global specialty retailer of nutritional products.

General Nutrition Corporation, the franchisor, is a wholly-owned subsidiary of General Nutrition Centers, Inc. However, General Nutrition Centers, Inc. falls under its parent company, GNC Holdings, Inc. GNC Holdings, Inc. is a publicly traded company.


GNC has been a well-known name in the health and fitness industry for several decades. Entrepreneurs may have some freedom to choose which products to offer, such as sports performance supplements, health foods, and cosmetics. Franchisees may find unique opportunities, such as converting a company-owned location to a franchise. Area Development Agreements may also be available for franchisees who wish to open two or more stores within a specific geographic region. A high level of brand awareness and GNC's exclusive line of products may contribute to a successful franchise.

Ideal Candidate

Ideal candidates must meet specific financial requirements, including a minimum of $150,000 in liquid assets. Additionally, franchisees should be willing to learn about and abide by relevant FDA requirements and similar state regulations. GNC encourages franchisees to participate in daily store operations (though it's not a requirement). Ideal candidates are those who wish to personally supervise store operations or who can hire a responsible manager to do so.

Training And Support

GNC offers three phases of training. This schedule includes one week of training at a designated GNC store and another week of classroom courses at the GNC headquarters. During the initial opening week of a new franchise, GNC provides a field representative to assist the franchisee. Additional training and support may be available to franchisees after opening.

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