Haagen-Dazs sells fresh and flavorful ice cream in shops and stores around the world. Its shops generally come in three styles: enclosed malls/lifestyle centers, street locations and kiosks. In these locations, customers can enjoy varied treats such as the three-scoop sundae the Dazzler, various ice cream flavors in cups and cones, sorbet, sundaes, malts, shakes, smoothies, frappes and cakes, among others. Some of the products cater to specific audiences, for example, non-dairy, no GMO or gluten-free.
The strawberry ice cream in particular is a fan favorite. In fact, it took founder Reuben Mattus six years to source just the right berries. Customers enjoy this ice cream in part because they can eat big chunks of real strawberries right in their ice cream.
Haggen-Dazs has an excellent reputation and is known internationally for high-quality ice cream. Customers are exposed to many appealing varieties in grocery shop aisles, which may make them more likely to go into a shop and try the offerings there. In fact, the Haggen-Dazs website gives three main reasons to invest in a franchise: the world’s best ice cream, international brand recognition and a high rate of success.
There’s a tremendous amount of franchise support available. Online tools include educational modules, social networking and a centralized data and sales reporting system. General support includes national and regional meetings, controls on inventory and labor, sales building support and a product mix and food cost analysis. National marketing, recipe development and product-specific promotions also get shoppers into franchise locations, and that translates to more sales. In addition, Haagen-Dazs offers Haagen-Dazs University, a nine-day training program in Minneapolis, and other programs.
The ideal owner of a Haggen-Dazs franchise would have a passion in areas such as ice cream, saving honeybees and reducing the use of GMOs. This person would also have experience in the unique nature of the ice cream business, for example, the seasonality and how inflation and labor costs may have direct and indirect effects on other areas of the business.
Haggen-Dazs allows for ownership of multiple franchises, so if your ultimate aim is to have several locations, this could be a good company to go with. Ideal candidates should also be comfortable with not having non-exclusive territories.
Training And Support
Training opportunities include online training modules, Haagen-Dazs University and many others.
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