Hardee's is an international chain of quick-service restaurants owned by CKE Restaurants, which also owns Carl's Jr., Cinnabon, Moe's, and other brands. While it has heavy market saturation, the popularity of the brand means it still enjoys robust sales and expected growth. Hardee's first became known for its made from scratch biscuits. In the early 2000s it began to heavily promote the Thickburger, made from 100% Angus beef. This burger has become its menu mainstay.
Hardee's is a good franchise choice because the brand and name recognition are in place and rock-solid. The products and menu are well-established and popular already so there is a built-in potential client base. There are also key markets that have little to no Hardee's presence. An adventurous franchisee could find some prime real estate in diverse locations if they are willing to explore.
The CKE company offers excellent support for opening and running your new franchise. Franchisees have the following resources available to them:
Pre-opening assistance such as site selection and restaurant design
Field support from a team of Franchise Business Consultants
Local store marketing and strategic advertising suggestions from the Marketing Team
Help with operations issues from the Franchise Services Department
A franchisee for Hardee's needs to have a good deal of financial resources. The investment is high at close to $2,000,000 and the liquid capital required is substantial as well. The company prefers candidates with experience in the restaurant and hospitality industry as quick-service is a highly competitive market.
A Hardee's franchise is a good fit for someone who loves the brand and wants to represent it. The ideal candidate should understand marketing, advertising, and promotion as the restaurant will have to compete for market share. Since Hardee's is seeking to expand internationally, franchisees who are willing to go abroad and have a grasp on international business are also excellent candidates.
Training And Support
Hardee's provides training to the franchisee, the Operating Principal, General Manager, and six shift leaders at no cost. Additional employees are $500 per week.
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