About Heyday

Heyday is a fast-growing skincare company on a mission to provide expert skincare that empowers everyone to be their best self. Through a fleet of industry-leading physical stores, Heyday has made the facial experience more accessible, by “taking them out of the spa,” and is helping consumers achieve their skincare goals with the knowledge and care of talented estheticians. Heyday is changing how we take care of our skin, redefining the future of the skincare industry for the modern consumer. There is currently no other skincare brand catering to customers the way that Heyday is.

• $103BN & Growing Category
• Service & Product, Men & Women
• Highly Loyal Category
• High Purchase Frequency (4-12X/Year)
• Compelling Customer Economics
• Deep Emotional Resonance

Why Heyday?

Franchising can be a win-win situation when you have a brand and operations playbook that can be utilized by a local operator. At Heyday, we’ve created a best-in-class, single service business that has overwhelmingly succeeded in multiple markets.

Our unique attributes include:

• Personalized facials – no two Heyday facials will be the same, as our estheticians address skin’s individuality and leverage proprietary data that grows with every client.
• Data collection to enhance our personalized services – our estheticians connect with their clients to find out more about their current skincare routine and their goals, and we keep record of what services a client receives and what items they purchase from a Heyday shop to enhance their skincare regimen at home.
• Professional guidance – with education at our core, we’ve built the largest and most diverse cohort of expertly trained estheticians to guide our clients through their skincare journeys.
• Curated skincare products at every price point – Heyday’s shelves and treatment rooms are stocked with expertly-curated products that blend the power of nature with the smarts of science to get results.

Our Estheticians

We've built the largest, most diverse team of expert Licensed Estheticians—and in our shops, we constantly cultivate a culture of education and excellence.

Not to mention, Heyday estheticians are paid an hourly rate plus commission, which is above and beyond the industry standard of service-based commission pay only. Together, these elements combine to provide the ideal culture and environment for an aesthetician to thrive, resulting in a turnover rate of less than 15% — well below the industry average of 35% to 50%.

More Reasons to Franchise With Heyday

• After food, skincare is the number one daily routine in people's lives.
• COVID accelerated the already growing shift in skincare over beauty.
• Expert guidance and routine personalization stand out among traditional skincare ecommerce.
• Our membership-based revenue model sets shops up for success – 70% of shop revenue comes from recurring monthly memberships, on average.