IM=X Pilates and Fitness Franchise

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IM=X Pilates and Fitness

IM=X® Pilates and Fitness Studio

IM=X® Pilates & Fitness is an ideal franchise opportunity for entrepreneurs, fitness enthusiasts, personal trainers, chiropractors, physical therapists and physical medicine doctors.  We offer clients a convenient schedule, personal attention and amazing proprietary workouts at a reasonable price.  We train your staff how to teach a variety of specialty programs including IM=X® Pilates (reformer and mat), Yoga, Cycle/Tower, Barre, Personal Training and Back Wellness; thus you can appeal to a broad base of clients all in one spa-like gym.

Cash Investment:


Investment Range:

$80,000 - $150,000

Franchise Fees:


Training & Support:


Franchise Units:


Financing Available:


Unlike others, your franchise fee includes all of the pilates equipment you need to get started ($35k value) plus unlimited staff certifications to grow your business.


  • Excellent return on investment. (Our full size studios gross over $290k per year)*
  • Staff certification training included and ongoing
  • Equipment included in the franchise fee
  • Low operating overhead
  • Multiple studio ownership
  • Site selection, demographic analysis, lease negotiations & studio layout assistance
  • Financing Available (based on application)

EQUIPMENT: The quality of our equipment is superior: we manufacture our own reformers and towers in the U.S. with a steel and aluminum body. Unique features include: a smoother glide, lumbar support, versatile plyometric board, heavier spring load, etc. The end result is that a broader range of clients feel comfortable on our strong reformers which are built to last!

STAFF CERTIFICATIONS: Our franchise provides unlimited certifications at no additional cost to your staff for the life of your business!  We offer these courses onsite annually and offsite as often as you need! NO OTHER pilates, fitness or wellness franchise provides as much training support as we do.

MARKETING SUPPORT: We have designed your ads, signage, flyers, brochures, price cards, special promotions, business cards, website and digital content. You have access to our proprietary library of logos, graphics and artwork. We also perform search engine optimization for you as well as social media and email marketing.

BUSINESS TRAINING AND ONGOING SUPPORT: Software skills, methods of operation, marketing, instructor certification, quality control, scheduling and billing are among the topics covered. We also provide a toll free hotline (800) IMX – 1336 for your business questions.
IM=X Pilates has been featured in publications such as Self, Shape, Mademoiselle, Physical, Fitness, Fit, Entrepreneur, Club Business, Physical Therapy, Club Insider, Club Industry, Personal Fitness Professional, Advance for Directors of Rehabilitation, Entrepreneur Woman, Dance, PilatesStyle magazines, The New York Times and more...
*Note: Numbers are based on 2013 revenue for studios open over two years with approximately 2000 square feet using nine or more reformers/Xercizers. Please see important disclosures and details which can be found in Item 19 of our Franchise Disclosure Document.

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