A Franchisee First Approach

We know that the majority of our franchisees join Kid to Kid without any prior business ownership or retail experience. It’s for this reason that Kid to Kid has developed robust training and support resources that will help you thrive in business from day one and every day thereafter. The decision to franchise with Kid to Kid means that you’re never alone in your business.

Integrated Marketing Resources

Most of our franchisees aren’t marketing experts, and they don’t have to be. At Kid to Kid, our goal is to make the complex and ever-changing marketing landscape not only digestible, but also fun! Our full-service team is here to help you with all of your marketing needs, including paid digital advertising, organic social media, local grassroots marketing, promotional campaigns, loyalty programs, and beyond.

Site Selection & Build Out

A key step in the new store process is finding the perfect location. By analyzing a range of considerations, including demographic data, traffic patterns, and visibility, among others, our team will help you pick a location with confidence. From there, we’ll help you with lease negotiation, interior design, equipment orders, and much more. We’ll also conduct a series of walk-throughs to ensure your store is ready to delight customers in your community.

Tech-Enabled Operating Model

Kid to Kid’s technology infrastructure is truly second-to-none and unlike anything else you’ll see in resale. From our point of sales system, to our inventory management and appraisal program, and beyond, the technological backbone of our stores is all proprietary and built on decades of experience and millions of customer data points. These systems represent a critical competitive advantage of our stores – one that we expect to expand for years to come.

Finance & Accounting Made Easy

Your financial performance is extremely important to us, and we want to ensure that you’re positioned for success. At Kid to Kid, you will benefit from our in-house finance and accounting team, who will keep you organized and help you create an actionable business plan. We’ll also help you find ways to optimize your business by comparing your results vs. other stores and system benchmarks.

Industry Leading Training

We have developed a multi-month training curriculum that will help you learn what it takes to successfully operate a Kid to Kid. You'll have access to an extensive library of online training modules that is continuously updated to cover all of the fundamentals of our business. You’ll spend several days at our corporate office to help you learn how to buy, sell, and manage inventory, how to implement effective marketing strategies, how to effectively lead a team, how to use our software systems, and so much more. After that, you’ll spend five days working closely with one of our highest-performing franchisees, getting crucial hands-on experience and mastering our business model firsthand. By the time you leave, you’ll be ready to launch your new business with confidence.

Supportive Franchise Community

At Kid to Kid, we firmly believe in the concept that “we’re better together”. Over the years, we’ve seen countless examples of our franchisees going out of their way to provide advice, counsel, and even boots-on-the-ground support to other franchisees across our system. We believe this camaraderie and community-orientation is unlike anything else you’ll find in franchising.

Expansion & Exit Planning

Whether you want to build a community around a single store or build a multi-store enterprise, our team is here to help you achieve your long-term goals. What’s more, by providing value-added services to help franchisees with transition planning, our support truly extends across the full lifecycle of your store.