Kids First Swim School Franchise

Kids First Swim School

Min. Liquid Capital: $190,000

Total Investment: $630,000 - $830,000

Net Worth Required: $300,000

Initial Franchise Fee: $40,000

Financing Available: Third Party

Training Provided: Yes

About Kids First Swim School

KIDS FIRST Swim Schools is based on the belief that all children should know how to swim, and we've made it our mission to spread the notion nationally now through franchising. There is truly no concept in the industry like us. Since 2001, we have grown our business to include over 30 corporate owned locations, five franchise locations currently with two under contract and more in the pipeline. That is 17 years of intellectual capital with a proven business model that our franchisees can count on.

With a trademarked curriculum (KIDS FIRST/Kick First -Learn To Swim System) this recession proof business including semi-absence ownership is not one of those trendy franchises where maybe you make back your ROI in one-two years before it gets replaced by something bigger, better, and more trendy. Our franchise offers people the opportunity to invest in a brand that has longevity, is fun to run, is recession proof and has little competition. We know children will always need to know how to swim and you can not get that on Amazon.

Why Kids First Swim School?


  • Proprietary KIDS FIRST/Kick First Learn To Swim System
  • Over 17 years of a proven business model to offer our franchisees
  • Franchisees do not need to hire outside contractors to construct their pools and facilities. Rather, KIDS FIRST Swim Schools affiliated construction company, KIDS FIRST Construction was established to build both our corporate and franchise facilities. We have experience building more than 36 schools on time and within a cost-efficient budget. The all in cost ranges from $630k- 830k.
  • Site selection support including lease negotiations (Using a National Retail Co.)
  • Third Party Financing options including SBA.
  • Prior to opening - franchisees will receive extensive training.

Ideal Candidate

  • Someone who has unconditional love & respect for children
  • Intends to be actively involved in operating the business - meaning owner/operator or owner/part-time operator
  • Has some business background including sales, marketing, and customer service skills
  • High Standards of Excellence
  • Self motivated drive to succeed
  • Active in the community and believes every child should know how to swim
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