Krispy Kreme Doughnuts, founded by Vernon Rudolph in 1937, has grown from an actual hole-in-the-wall bakery (with bicycle delivery) to an international branded specialty retailer of premium-quality doughnuts and great tasting coffee. With more than 770 locations in 22 countries, Krispy Kreme is one of the fastest growing retailers of affordable sweet treats in the world, making it a top franchise opportunity. Customers recognize and look for signature Krispy Kreme doughnuts like the Original Glazed doughnut, made from a secret yeast-based recipe. They also look for unique features like the illuminated & quot;Hot Doughnuts Now& quot; sign that lets everyone know when a fresh batch of doughnuts is out of the oven (and which serves as a very effective impulse purchase generator). Each Krispy Kreme franchise is known for its commitment to customer service and gives back to its customers by getting involved in that store's local community, with fundraising programs in support of nonprofit organizations and by sponsoring local events and minor league sports teams.
Krispy Kreme Franchising information
Successful Krispy Kreme franchise owners are those people who have experience running multi-unit restaurant businesses. They also have a strong commitment to customer service and to being very much involved in building local community relationships. With an affordable product that is popular with people of all ages and income levels, each Krispy Kreme store operator can expect to sell some 10 million doughnuts a year. New franchise owners will appreciate the strong brand recognition and consistent quality of product as well as Krispy Kreme's continued marketing campaigns, which includes the use of social media. First-time franchisees looking into how to get a franchise understand that Krispy Kreme is a great choice, giving them the benefit of over 70 years of industry experience, training and support.
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