Founded in 1994 in College Station, the original location became a Texas A&M legend known for its small-town charm, friendly service, iconic chicken fingers and secret sauce.
Restaurant and Food
About Layne's Chicken Fingers
Layne’s was founded in 1994, and it quickly became a fan-favorite in College Station, Texas. Known best for its friendly service, crispy chicken fingers and flavorful secret sauce, the brand is on a mission to bring its Soon to be Famous™ chicken fingers to even more people nationwide by partnering with passionate franchisees.
“Our goal is to make Layne’s a household name, and we will help our franchisees bring our culture of delivering perfect food with outstanding service each and every order, guaranteeing return customers who can’t get enough,” said Garrett Reed, CEO of Layne’s. “We have the right brand at the right time to achieve major growth. We’re looking for franchise partners with the drive and ambition to help us do that.”
With 20 restaurants open and more than 220 sold, Layne’s is quickly laying the groundwork for a nationwide takeover. While the team is still interested in dominating the market in its home state of Texas and neighboring states, and the restaurant is also growing in the Mid-Atlantic and Midwest.
As visibility increases, demand from both guests and franchisees follows. Layne’s is currently experiencing exponential growth; entrepreneurs who are interested in joining the system have an opportunity to inquire and begin the development process before prime territories in their markets have been claimed.
2018 (7 years)
3
$1,580,560
Franchise Fees
$40,000
5.0%
Gross Revenues
2.0%
Gross Revenues
Why Layne's Chicken Fingers?
The Layne’s business model presents a unique opportunity. In the rapidly growing fast food chicken market, very few restaurants provide the level of quality and service that Layne’s does. Guests are far more likely to return to Layne’s, even when there are multiple chicken options available in the area. That’s how the brand has grown its raving fan base and why Layne’s owners everywhere continue to enjoy reliable repeat business.
However, the small-town feel that Layne’s offers doesn’t detract from the strength of the model and powerful leadership team.
Franchisees who join the system will benefit from decades of combined experience in the leadership team, a proven business model and a modern flexibility that keeps Layne’s current without sacrificing what makes the model special.
Layne’s has worked diligently to create a flexible real estate model, embracing drive-thru-only, in-line, endcap and stand-alone locations. Further, Chief Operating Officer Samir Wattar has leveraged years of operational experience to create a smooth, efficient operating model that helps owners thrive.
“We knew we needed to create systems that would allow us to take the brand to franchisees,” said Wattar. “The voice of the brand, systems, supply chain and the way that we market were all finalized a few years ago, and more recently, we began to look at product offerings that would differentiate us and take us to the next level. Now, franchisees have a polished outline to follow that helps them create the same success the very first Layne’s locations saw.”
Ideal Candidate
The ideal candidate is a multi-unit franchisee who already operates restaurants successfully and is looking to diversify their portfolio.
$446,500 - $1,015,000
$300,000
$1,000,000
Testimonials
“I remember our soft opening. We had high hopes for our first day of sales, but they were still tempered by the fact that we’re in a small town. After the dinner hour, I felt kind of bummed. I remember thinking, ‘I know we wanted to start slower, but this just felt really slow.’ Then I looked at our sales. I called our director of operations and said, ‘Alex, we’re at $8,000! That’s the easiest $8,000 I’ve ever seen! We’ve done $8,000 a day in other concepts, and I just couldn’t believe it. We said the same thing with 10, 12, 14, 16 and 18 thousand dollars: ‘It shouldn’t be this easy,. It almost seemed like it was too good to be true, which often is the case, but this is one of those rare instances where it has not proven to be too good to be true.” - Lucas Bergeson, Multi-Unit Franchisee in Wisconsin
"I think it was twofold for me. What really got me interested was the opportunity to develop real estate. From there, it stemmed into what operating business I could put in that real estate to grow faster and be more successful. I looked at several different concepts, not limited to food. Ultimately, it aligned with doing something in the food industry. Once I met the Layne's team, it was almost instantaneous. I just knew that this was the direction I wanted to go." - Jake Willett, Multi-Unit Franchisee in Arkansas
"They have a family-style atmosphere. You walk in and I could call the CEO Garrett Reed today, pick up the phone and whatever I needed, he’d be there. The same goes for COO Samir Wattar — it’s the same dynamic. As more franchisees come on board, the dynamic hasn’t changed. If there’s a question or a problem, they respond immediately. It’s like, “Hey, we’re having the same issue. Let’s meet, talk about it, figure out a solution and push through it. When you have a group of people like that and a brand like Layne’s, good things are bound to happen." - Taylor Thomas, Multi-Unit Franchisee in Texas
"With Layne’s, I have an aggressive development schedule and I genuinely enjoy working with them. That’s really the bottom line. At the end of the day, they have such a great team. Every single person I’ve interacted with there is just a 10 out of 10. That’s really important to me. In our industry, if you have a solid franchisor that genuinely cares about your success — not just their own scorecard — it motivates franchisees to push even harder. Because we’re trying to build something together. At the end of the day, I don’t need an additional unit or two. But if you’re working with a great team, having fun and enjoying the process, it makes everything a lot easier." - Masroor Fatany, Multi-Unit Franchisee in Texas
