Learning Express Toys Franchise

Learning Express Toys

Min. Liquid Capital: $125,000

Total Investment: $189,975 - $364,250

Net Worth Required: $300,000

Initial Franchise Fee: $35,000

No of Existing Units: 110

Average Sales Last Year: $897,089



About Learning Express Toys

Learning Express Toys, founded in 1987, is a franchised retail toy store concept focused on quality, educational toys and gifts for children of all ages. With more than 110 franchised stores in 27 states, Learning Express Toys is the largest and most established specialty toy franchise business in America.

We are currently offering franchises and toy store conversion opportunities in most US states.

Why Learning Express Toys?

Owning a toy store is perhaps the most fun job in the world, but we approach our business with a focused vision that is described through our commitment to Team, Product, and the Wow! experience our customers experience every day. We call this approach “TPW”, and it drives our business both in and out of the store environment.

First, our Team members are trained to engage the customer, demo product, dress up as popular costume characters, gift wrap, identify the perfect gift and provide a buying experience that isn’t possible at other retailers or online.

Second, we understand that healthy, constructive play can make a profound difference in childhood development, so our Product buying program is designed to provide you access to a vast selection of world-class toys and gifts that cover a variety of categories and age ranges.

Finally, our free gift-wrapping, Birthday Box registry and free personalization services make shopping for the perfect toy an easy, enjoyable and Wow! experience for the customer.

Ideal Candidate

We desire candidates who demonstrate energy, enthusiasm and passion. They should be excellent communicators, engaged, competitive and able to take small risks. They also need to understand that owning a toy store, while perhaps the most fun job in the world, is also very hard work! As such, we require that the candidate is actively involved in running the business every day.

We do not require prior retail or franchise experience, but in order to succeed as a store owner, the candidate will need to be a strong manager and gain a strong understanding of financials, marketing and customer service.

We require a personal net worth above $300k and more than $125k in liquid assets available to invest.

Training And Support

New Learning Express franchisees typically have no retail management or business ownership experience, but our comprehensive Training & Support Program helps you open and manage your Learning Express franchise efficiently and effectively. The Program starts well before you attend Home Office Training and continues long after we spend the three to four weeks in your store training you and your team.

Franchise Community

One of the best parts of owning a Learning Express Toys franchise is the store owner community, which, over several decades has become a family. The Annual Learning Express Convention in summer and the Toy Fair Expo in New York City in February offer excellent opportunities to meet and learn from the best in the industry as well as attend workshops put on by the Home Office.

Learn More

If you have an entrepreneurial spirit and a love of toys, kids and community, then you have what it takes to be a great Learning Express franchise owner. Request information, and someone from our Franchise Development department will contact you as soon as possible.

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