The key to Lee's Famous Recipe Chicken's success is simple: it serves the best tasting food around. Just like it's key to success, the restaurant's menu is simple and includes a select few favorites. Its most popular item, by far, is Lee's Famous Recipe Chicken, which is hand-dipped in honey, coated in herbs and hand-breaded to preserve the rich flavors. Unlike many other chain restaurants, the chicken served at Lee's is always fresh, never frozen.
In addition to Lee's Famous Recipe® chicken, the restaurant also serves jumbo strips and chicken wings. Patrons have a choice between 13 southern-style sides, all made fresh daily.
Lee's current CEO and President, Chuck Cooper, believes that the key to keeping Lee's Famous Recipe Chicken so lucrative is limiting franchise ownership to between one and five restaurants. He believes that in doing so, the owners will remain truly involved and invested in the brand and will work hard to make it better. Though the chain is a growing chain, it's still at the point where CEO and other shareholders can visit other stores, talk to owners and learn from them, a perk many franchisees do not receive.
The small-town concept under which Lee's operates is not the only advantage of owning a Lee's. The brand keeps its menu purposefully limited to items such as fried chicken, tenders, jumbo strips and homestyle fries. This is because it has focused on making them the best they can be, and customers truly love the food. The simplicity allows franchise owners to focus on operations, customer service and quality maintenance, as opposed to the promotion of new items and training employees how to make said items.
Some additional benefits of owning a Lee's Famous Recipe Chicken Franchise include the following:
Support for grand opening and beyond
Access to approved vendors and plan specifications
Volume purchase pricing
Use of Lee's brand, logo and famous recipes
Lee's Famous Recipe Chicken CEO and other shareholders are looking for specific traits in its franchise owners. The company wants individuals who will remain active and involved in their stores on a continual basis. The people whom it franchises must be passionate about the Lee's brand and realize its potential for future growth. The right people are adept at learning new systems and who are willing to adhere to a proven approach, are natural leaders with the ability to manage people and situations and are hungry for success.
Training And Support
6- to 8-week training course in a Lee's Famous Recipe Chicken franchise or another approved restaurant. Training is for four people and costs $5,000. There is a $3,000 charge for each additional person.
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