Merlin 200,000 Mile Shops focus on helping customers get the most out of their cars and extend their operational lifespan. The company has developed an extensive car maintenance and part replacement plan that aims to reduce the number of necessary repairs and to help the car run longer. A major part of Merlin's mission is saving their customers money, so the maintenance program is designed to be affordable.
Merlin's business approach emphasizes developing strong relationships with customers. This means, in addition to providing quality work, Merlin locations gain a competitive advantage by focusing on identifying and meeting customer needs.
As an established franchise with a long history, Merlin has optimized its operational approach to consistently meet company goals. Customers are attracted to the prospect of avoiding having to shop for a new car. Merlin's maintenance program helps people save money and provides a high level of value. As an increasing number of people rely on cars for transportation to work, schools and other necessary activities, maintaining their vehicles in an affordable manner remains a high priority for many.
Merlin provides initial and ongoing training and support to franchisees. Franchisees benefit from Merlin's expertise in automotive maintenance and repair protocols, as well as its many customer loyalty initiatives, employee incentives and advertising campaigns.
Franchisees benefit from Merlin's employee incentive programs, as they help to attract and retain qualified employees who are vital to a location's success. Merlin programs provide qualifying employees with assistance in home ownership and tool purchases.
Merlin has several programs that encourage employees to become franchisees. The Employee Ownership Program provides experienced employees with financial assistance of up to $10,000 for the initial investment. New employees with existing industry expertise can benefit from the Experience Pays Program, which provides up to $7,500 in assistance. Veterans can also receive a $10,000 discount on the initial franchise fee.
Merlin's standard initial franchise fee is $30,000, with a required liquidity of about $50,000. Merlin encourages franchisees with knowledge of the automotive aftermarket business, who prize customer service. Franchisees should have a general understanding of business, be willing to comply with Merlin's operational requirements and be able to build relationships with qualified employees.
Training And Support
Initial and ongoing training and support are available.
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