Planet Fitness aims to create an inclusive gym experience where customers can workout in a "judgement free zone".
Fitness & Beauty
About Planet Fitness
Planet Fitness is widely regarded as the gym for people who don't like gyms. The brand aims to remove the anxiety of starting a fitness journey by creating a space where everyone is welcome. The "judgement free zone".
2003 (22 years)
254
$1,832,551
Franchise Fees
$20,000
7.0%
Gross Fees
2.0%
Gross Fees
Why Planet Fitness?
Opening a gym is a capital intensive endeavor. Leases and equipment costs are substantial, so investing in a trusted brand that will draw new customers eliminates some of the risk. Planet Fitness has the brand recognition and marketing draw that allows franchise business owners to focus on operating the best possible gym experience while the brand takes care of customer acquisition.
Ideal Candidate
The ideal Planet Fitness franchise owner is business savvy entrepreneur that understands the importance of fitness for the 80% of people who don't go to the gym. Planet Fitness focuses on bringing newcomers to a fit lifestyle into a place where they can create the habits necessary to live their best life.
For business owners, Planet Fitness offers the opportunity to create recurring revenue - it's up to the owners to build recurring value for their customers.
$969,600 - $3,181,500
$1,500,000
$3,000,000
