Min. Liquid Capital: $200,000

Total Investment: $500,000 - $600,000

Net Worth Required: $500,000

Initial Franchise Fee: $45,000

Financing Available: Third Party

Training Provided: Yes


A brand + model that’s easy to love. That is PROSE. A first-of-its kind national nail boutique brand that is redefining the industry through its membership based franchise model. Founded by Dave Crisalli, the former CEO of Massage Envy.

PROSE is transforming the health & beauty industry with its innovative approach to bringing a membership based model to the hand + foot care world.

Founded in late 2017, PROSE is a boutique nail experience with a focus on overall health and well-being. With this focus on health and beauty, guests at PROSE will always feel pampered and renewed during their stay.

PROSE boutiques have been artfully designed with a nail bar showcased in the center of the room, which features built in ventilation to help keep the space smelling fresh and clean. Pedicure stations feature comfortable chairs with screens playing relaxing scenes so guests can escape their everyday stresses and enjoy their pampering. And it doesn’t stop there, PROSE offers its members and guests refreshing water and botanical drinks.


In an industry that is longing for consistency and quality, PROSE has created an elegant, simple and flexible membership model, with a recurring revenue core, and a range of options to meet consumer needs.

Our innovative business model includes:

  • This is a ready market and proven space with $9B in revenue annually
  • First-of-its-kind membership model with recurring revenue streams and consistent cash flow
  • Innovative-mindset driving category separation
  • A deep focus on the customer + nail artist experience
  • Health + beauty woven into one elegantly simple business model
  • Sleek + smart boutiques designed to delight
  • A strong supply chain focus that simplifies + optimizes operations
  • Expert leadership who care deeply about guests, employees and franchisees
  • Recession resistant model, with built in consumer demand
  • Executive led business model.
  • Ideal Candidate

    We are seeking motivated business professionals that have solid business skills and are focused on providing superior guest experiences. Experience in the beauty industry is not required.
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