Rock Box Fitness Franchise

Min. Liquid Capital: $75,000

Total Investment: $230,908 - $363,142

Initial Franchise Fee: $49,900

Financing Available: Third Party

Training Provided: Yes



About Rock Box Fitness Franchise

Become part of the most thriving segment of the $30 billion fitness industry! RockBox Fitness is a one of a kind boutique fitness concept, ensuring our loyal members never get bored with their workout routine and love coming to the studio. Our proven business model provides great financials with high margins, multiple revenue streams, a simple operating model, and outstanding corporate support. This is a perfect opportunity for those looking for a semi-absentee business and are passionate about helping others.

Why Rock Box Fitness Franchise?

Some people see the fitness industry as a bit of a joke. Gyms get people to sign up at the beginning of the year at a discounted rate, and before you know it, 90% of their New Year’s resolution members have stopped going once we reach February.

The truth is that the average number of gym visits for a member is around 90 per year, and the retention rate is higher than 70%. Multiply that over the 55.3 million people in the 38,477 clubs around the country, and you wind up with more than 5 billion total visits! And it’s clear that people are getting tired of the same-old, same-old.

As far as the national brands go, it’s companies like Orange Theory, Crunch, and Jazzercise that are making headlines. These companies are managing to tap into a real need to get away from the boring treadmills in search of more dynamic programs and classes. And people are willing to pay for this experience! It's not uncommon for members or walk-ins to spend up to $40 for a single class.

We're seeing this trend play out in the success of Planet Fitness rising above Anytime Fitness. Anytime Fitness is a huge traditional gym where people can get in a work out at 3 a.m. if they choose. But this model requires a lot of self-discipline on the part of the member. Thismay be why the personalized attention of Planet Fitness is pulling in more people who don’t want to be just another face in the crowd.

Between 2012 and 2015, the stereotypical gym grew at a rate of just 5% while boutique studious averaged 70% growth! As the nation moves more and more toward digital experiences, it’s never been a better time to get people up and out of their homes. Our gym is so much more than a place to take a casual class or two, it’s a way to kick-start the mental and physical health of everyone you come in contact with. It’s why we switch things up in our schedule and classes. This fresh approach may explain why Rockbox was able to increase membership in one location from 51 to 388 in just 12 months!

Something tells us we found the right niche when you look at the results of the 2019 Top 100 Franchise List from Entrepreneur. It’s the high-intensity, on-demand boutique businesses that are showing the most growth in the health and wellness industry. These boutique studios are smaller than the major gyms, capped at 800 – 3,500 sq. ft. The business model focuses on just one or two main skills to teach their students. These businesses are community-oriented, bringing people together and encouraging support from everyone in the class.

Ideal Candidate

  • Ongoing Research And Development
  • Strong Sales And Customer Service Abilities
  • Good With Timing And Schedule Management
  • High Personal Standards
  • Able To Meet Initial Investment Requirements
  • A Willingness And Commitment To Excellent Service

Training And Support

  • Real estate and construction assistance - We completely streamline the process so you don’t have to learn from experience
  • Pre-Launch sales system
  • Ongoing proven programs Tested and proven Always fresh
  • On going in person events and trainings
  • POS System
  • Technology stations
  • Fully branded start up packages
  • Multiple Revenue Stream
  • Multi-Unit Agreements - Early mover advantage (Get the prime locations)
  • Franchisee first mentality - Heavy vetting process to make sure we are bringing the right people into the family
  • Unique product
  • Everyone can enjoy Community Energy Fun
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