About SafeSplash Swim School

SafeSplash Swim School is one of the largest and most well-known swim school franchises in North America, with a trusted brand that has taught millions of lessons. The company’s reputation for high-quality swim instruction, child safety, and professional curriculum development strengthens its appeal to parents seeking a reliable and structured swim program.

There are several brands offering learn-to-swim programming, but there is only one brand family that couples learn-to-swim with competitive lesson analysis for kids and adults. By combining these two ends of the spectrum, our schools serve a wider range of customers and give our franchisees the opportunity to build a business with passion and joy. Our progressive curriculum teaches swimmers the correct way to swim from the start, creating safe, strong, and confident swimmers.

We offer the best class in support to our franchisees. Not only do we provide them with everything they need to deliver exceptional swim lessons, but we also provide world-class back-office support to help with every aspect of the business. Our goal is to make opening and running a swim school franchise a breeze so you can spend more time providing your community with the life-saving skill of swimming.

SafeSplash offers two franchise models with differing levels of investment:

1. Our Rental Model - Hosted Swim Schools which operate out of existing pools via our national partnerships (24 Hour Fitness, LAF, and other hotel and fitness center partnerships), reducing overhead costs. The initial investment fee for a hosted swim school is $57,500–$81,000 with a franchise fee of $37,500.
2. Our Build Model - Dedicated Swim Schools where franchisees can open a standalone or in-line retail facility. The FDD value of the initial investment for a dedicated swim school is between $944,950–$1,327,700 with a franchise fee of $55,000.

Why SafeSplash Swim School?

• Low Overhead & Flexible Investment Models: Unlike traditional brick-and-mortar businesses requiring high upfront capital, SafeSplash offers various entry points with flexible investment levels. Franchisees can start by renting pool space in existing facilities (e.g., gyms, hotels, or schools), significantly reducing real estate and maintenance costs.
• Recurring Revenues & High Customer Retention: Swim lessons are not a one-time service; they require ongoing participation for skill development and water safety proficiency. SafeSplash benefits from a subscription-based model, where parents enroll their children in weekly lessons over extended periods.
• Commitment to Water Safety: SafeSplash’s S.A.F.E.R. Swimmer Promise is a game-changer in the industry. This program ensures that children aged 4 and up in beginner levels will master 10 essential self-rescue skills and pass the S.A.F.E.R. Swimmer Test in one year or less — with up to 2 months of free lessons if more time is needed.
• Swim Lessons for All Ages, Abilities, and Goals: Swimming isn’t just a skill—it’s a journey. SafeSplash offers programs designed to meet the needs of all swimmers
• Unmatched Customer Service: SafeSplash is the only swim school franchise that offers a Call Center, which, along with a Self-Service App, allows customers to enroll, reschedule, and ask questions anytime. Franchisees benefit from Customer Retention Strategies and Programs designed for long-term engagement and referrals.