About Snap-On

The franchise owners for Snap-on Tools Company sell thousands of items such as hand tools, power tools, tool storage solutions, diagnostics equipment and vehicle service equipment to customers such as professional mechanics and others who require tools for their business. These people frequently work at auto repair shops, auto dealerships, tire repair shops, body shops, construction shops and other similar places.

The Snap-on business is mobile with vans. Franchise owners are encouraged to develop relationships with mechanics and business owners on their “List of Calls.” Due to the nature of the business and the many competitors (direct sellers, retailers, distributors and others), a big part of a franchise’s success is the time the owner invests in the business as well as his or her sales ability, resource management and customer service, among other things.

Snap-on aims for each of its lists to have at least 200 potential core customers for franchise owners, although some lists have more potential than others. Further, potential core customers do not always translate into actual customers. It is possible that the list of prospective and actual customers could increase or dwindle due to economic changes and other factors.

Why Snap-On?

Snap-on is an established brand in the tool business and committed to growth and quality products. The initial franchise fee is relatively low, maxing out at $16,000. Another benefit is that Snap-on Credit may be able to provide financing for much of the investment range ($172,207 to $375,265). Snap-on franchise owners do not have to rent or purchase real estate since they’re running a mobile business.

The company pre-selects the initial inventory for owners so they can start operations with a balanced tool line. After that, owners choose which inventory items to purchase and sell. Products are sold to owners at 10% to 43.9% discount prices.

Snap-on also operates mobile stores, and about 3.5% are company-owned. Snap-on uses these company-owned stores to try out promotional and sales ideas before passing on what is most effective to the franchises. In other words, franchise owners generally do not have to worry about what might sell and which promotional strategies work.

It’s worth noting that Snap-on owners do not get an exclusive territory. However, they are the only authorized Snap-on personnel allowed to represent the company on their particular list of calls.