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Home Healthcare Franchise Opportunity - Expanding Nationwide
Hallmark Homecare presents a compelling franchise opportunity in the rapidly growing home healthcare industry. Established in 2013, this technology-enabled referral agency has revolutionized caregiver recruitment and client matchmaking with over 100 opportunities currently in operation nationwide.
Business Model:
Unlike traditional homecare franchises, Hallmark operates as a technology-driven referral platform that connects clients with qualified caregivers. This innovative approach addresses key industry challenges including high overhead costs and chronic staffing shortages while delivering superior outcomes for all stakeholders.
Key Value Propositions:
• Clients benefit from cost savings, personalized care, and greater control over their care experience
• Caregivers earn higher wages with preferred work arrangements
• Franchisees operate a low-overhead, home-based business with attractive profit potential while making a meaningful difference in their communities
Comprehensive Training and Support:
The franchise includes an extensive two-level training program:
Level I features a 5-week home-based program with 40 hours weekly of video training, online learning systems, industry overviews, marketing fundamentals, sales development, one-on-one coaching, and business setup guidance. Corporate handles all recruitment, placement, and back-office operations.
Level II provides 4 days of live instruction at the Irvine, CA training center covering sales, marketing, business administration, client interviews, caregiver recruitment, ongoing coaching, monthly webinars, and annual conventions.
Marketing Support:
Hallmark leverages proven marketing strategies including healthcare community referrals, digital marketing, social media, and grassroots tactics. Franchisees receive comprehensive tools, resources, and coaching on timing-specific strategies tailored to their market conditions and business development phase.
Investment Details:
Initial franchise fee: $59,500
Total initial capital required: $59,500
Third-party financing referrals available
This franchise opportunity offers entry into the expanding home healthcare market with a proven, technology-forward business model, comprehensive support system, and the satisfaction of improving lives in local communities.
Business Model:
Unlike traditional homecare franchises, Hallmark operates as a technology-driven referral platform that connects clients with qualified caregivers. This innovative approach addresses key industry challenges including high overhead costs and chronic staffing shortages while delivering superior outcomes for all stakeholders.
Key Value Propositions:
• Clients benefit from cost savings, personalized care, and greater control over their care experience
• Caregivers earn higher wages with preferred work arrangements
• Franchisees operate a low-overhead, home-based business with attractive profit potential while making a meaningful difference in their communities
Comprehensive Training and Support:
The franchise includes an extensive two-level training program:
Level I features a 5-week home-based program with 40 hours weekly of video training, online learning systems, industry overviews, marketing fundamentals, sales development, one-on-one coaching, and business setup guidance. Corporate handles all recruitment, placement, and back-office operations.
Level II provides 4 days of live instruction at the Irvine, CA training center covering sales, marketing, business administration, client interviews, caregiver recruitment, ongoing coaching, monthly webinars, and annual conventions.
Marketing Support:
Hallmark leverages proven marketing strategies including healthcare community referrals, digital marketing, social media, and grassroots tactics. Franchisees receive comprehensive tools, resources, and coaching on timing-specific strategies tailored to their market conditions and business development phase.
Investment Details:
Initial franchise fee: $59,500
Total initial capital required: $59,500
Third-party financing referrals available
This franchise opportunity offers entry into the expanding home healthcare market with a proven, technology-forward business model, comprehensive support system, and the satisfaction of improving lives in local communities.
About the Business
- Facilities & Assets
- This is a new franchise licensing opportunity with an investment range of $109,500 to$134,500 to begin operations.
Hallmark Homecare is different than all other homecare franchises. They are a technology-enabled referral agency for caregiver recruitment and client matchmaking.
Hallmark Homecare is an industry innovator and promises to be the next iteration of in-home care across America. They're solving challenges of the high overhead and chronic shortages plaguing the traditional senior care industry.
Clients save money, receive more personalized care, and have more control.
Caregivers earn higher wages and enjoy a preferred work arrangement.
Franchisees enjoy a low over head, home-based business with attractive profits, and they make a difference in the lives of others. - Market Outlook / Competition
- Hallmark has years of experience with how to find clients and Caregivers, and we know there are many ways to find them. They have identified specific pillars of marketing and the timing for these strategies. The support team coaches franchisees on timing to engage certain strategies based on their market, skills of the franchisee, their progress in the launch phase and beyond.
Referral Relationships Largely from the Healthcare Community
Online Listings, Digital Marketing, social media and Gorilla Marketing tactics
They coach franchisees through simple (and easy) techniques to develop the high value referral relationship channel.
Hallmark provides a suite of tools and resources for franchisees to use in their marketing efforts, and we advise on best practices.
About the Sale
- Transition Support
- Level I: Home-based 5 week program, which includes approximately 40 hours per week of home- based study.
- Video-based training series
- Online learning system
- Industry overview
- Marketing basics
- Sales and development direction
- One on one scheduled coaching
- As needed (on demand) assistance
- Business setup and growth planning
- Corporate handles all recruitment and placement
- Back-office tasks are handled by Corporate
Level II: 4 days of live instruction with the leadership team at the training center in Irvine, CA.
- Sales and marketing
- Business administration and management
- Client interview
- Caregiver search and recruitment
- One on one scheduled coaching
- As needed (on demand) one-on-one assistance
- Monthly webinars
- Annual Convention and regional meetings - Financing
- Third-party referral
Listing Info
- ID
- 2154368
- Listing Views
Attached DocumentsAttachment Disclaimer
Listing ID: 2154368 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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