Premium Lifestyle Fashion E-Commerce Brand
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This business keeps 32.4% of what it sells: $355,000 of net profit on $1,100,000. Margins have sat in the 32 to 34 band across 2024, 2025 and the trailing year, which is consistency rather than a single good run.
Marketing takes 9.3% of revenue. That is the whole story in one figure: demand arrives on its own, because the store stocks the labels shoppers already type into Google.
The model is unglamorous and durable. It is a Magento webshop carrying Pastunette, Ringella, Schiesser, Hajo and Comtessa, selling nightwear to Dutch and Belgian households at $45.68 to $91.42 a set. QLS handles fulfillment on DHL, suppliers are paid on invoice when stock lands, and returns are low and mostly size exchanges. Q4 does the heavy lifting: October and November brought $140,416 and $161,588.
Key Highlights
Model:Multi-brand DTC, stock + backorder
Trading Since: January 2011
Revenue (TTM): $1,100,000
Net Profit (TTM): $355,000
Net Margin: 32.4%
Average Order Value: $64.67
Marketing spend: 9.3% of revenue
Implied ROI: 44.9%
Marketing takes 9.3% of revenue. That is the whole story in one figure: demand arrives on its own, because the store stocks the labels shoppers already type into Google.
The model is unglamorous and durable. It is a Magento webshop carrying Pastunette, Ringella, Schiesser, Hajo and Comtessa, selling nightwear to Dutch and Belgian households at $45.68 to $91.42 a set. QLS handles fulfillment on DHL, suppliers are paid on invoice when stock lands, and returns are low and mostly size exchanges. Q4 does the heavy lifting: October and November brought $140,416 and $161,588.
Key Highlights
Model:Multi-brand DTC, stock + backorder
Trading Since: January 2011
Revenue (TTM): $1,100,000
Net Profit (TTM): $355,000
Net Margin: 32.4%
Average Order Value: $64.67
Marketing spend: 9.3% of revenue
Implied ROI: 44.9%
About the Business
- Facilities & Assets
- The Magento store, content and customer database
Domains across .nl, .be, .com and the unused .de
The BOL. com seller account and TradeTracker setup
Google and Meta ad accounts
Supplier relationships and the QLS fulfilment contract
Mailchimp and Channable accounts
SOPs and the operational documentation - Market Outlook / Competition
- Two structural facts explain the 32.4%. Product costs run at a flat 50%, and the ad bill is 9.3% of revenue. The reason is what sits on the shelves: established European nightwear houses whose names do the selling. A shopper looking for Ringella is not being convinced of anything, which is why this store is found rather than bought, and why the profit survives contact with reality.
About the Sale
- Transition Support
- Ninety days of hands-on support once it closes: email, WhatsApp, calls, video, and in person where it makes sense, with room to run longer if you want the extra cover.
- Financing
- TBD
Listing Info
- ID
- 2535246
- Listing Views
Listing ID: 2535246 The information on this listing has been provided by either the seller or a business broker representing the seller. BizQuest has no interest or stake in the sale of this business and has not verified any of the information and assumes no responsibility for its accuracy, veracity, or completeness. See our full Terms of Use. Learn how to avoid scams.
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