TURNKEY E-COMMERCE BUSINESS — GAME-DAY OVERALL BRAND

Established youth apparel and game-day brand with substantial inventory, established branding and significant room for growth.

Hey Friday is a ready-to-operate e-commerce business built around a fun and highly shareable high school tradition: painting and personalizing game-day overalls with friends.

The flagship product is a complete game-day overall kit, bundling the overalls, paints and supplies needed to create personalized spirit overalls in one convenient package. The concept was developed to make the experience easy, social and memorable—everything customers need to gather with friends and make a cute mess.

BUSINESS OVERVIEW
Established in 2025, Hey Friday includes the product development, branding, website, packaging, promotional content, supplier relationships and inventory needed to operate and grow the business.

Approximately $600,000 in potential retail value of inventory is included in the sale, providing a substantial foundation for a new owner to begin selling immediately without the time and expense of developing and sourcing the product from scratch.

The business is designed to be location-independent and flexible, making it possible to operate as a part-time business or build it into a larger full-time e-commerce brand.

KEY FEATURES
- Approximately $600K in potential retail inventory value included
- Established Hey Friday brand and product concept
- Professional e-commerce website and online infrastructure
- Product packaging, photography, promotional videos and marketing materials
- Established supplier and production relationships
- Home-based and location-independent operation
- No storefront required and relatively low ongoing overhead
- Seasonal opportunity aligned with the high school back-to-school and game-day calendar
- Product designed around a highly social, visual and shareable experience
- Existing foundation for direct-to-consumer e-commerce and social media marketing
- Seller financing available to facilitate a smooth transition into ownership

MARKET & GROWTH OPPORTUNITY
Hey Friday sits at the intersection of youth apparel, school spirit, gifting and social experiences.

The core product is designed for high school seniors and can be expanded to reach additional audiences and occasions, including underclassmen, college students, sororities, teams, clubs, birthdays, group events and other spirit-wear traditions.

Growth opportunities include expanding direct-to-consumer marketing, developing school and booster-club partnerships, working with ASB/student organizations, building an ambassador and influencer program, pursuing boutique and retail distribution, and introducing additional products.

The business is particularly well positioned for a new owner entering the business ahead of the back-to-school and game-day season.

WHAT'S INCLUDED
The sale includes the Hey Friday business and associated assets, including:
- Existing inventory
- Brand name and brand assets
- E-commerce website
- Product concepts and development
- Packaging
- Promotional videos and photography
- Marketing materials
- Supplier and production relationships
- Existing social media presence
- Operational and product knowledge
- Transition support from the current owner

SUPPORT & TRANSITION
The current owner will provide post-sale training and transition support to help the new owner understand the products, suppliers, website, fulfillment and existing business processes.

Seller financing is available, providing an opportunity for a qualified buyer to acquire the business with a structured transition into ownership.

This is an opportunity to acquire a fully developed product brand with substantial inventory and significant room for growth, rather than starting from scratch.