Ella Blu presents an exceptional ground-floor franchise opportunity in the upscale women's boutique market. Founded by Courtney Lyons, who has successfully owned and operated her boutique for over 22 years, this proven concept launched franchising in 2024 with the first franchise location established in Davidson, NC.

BUSINESS OVERVIEW
Ella Blu is an upscale women's boutique franchise designed for passionate owner-operators who value fashion, community connection, and personalized customer service. The brand combines over two decades of retail expertise with a modern fun style approach, creating boutiques that serve as trusted neighborhood destinations.

FRANCHISE HIGHLIGHTS
• Ground-floor opportunity with experienced founder mentorship
• Modern fun style integrated into brand identity
• Direct access to Courtney Lyons' 22+ years of boutique expertise
• Founder personally accompanies franchisees to market buying trips
• Hands-on guidance throughout the entire business development process
• Franchising launched in 2024 with first location successfully operating
• Established boutique operations since 2003
• Currently 2 opportunities available

INVESTMENT DETAILS
• Initial franchise fee: $50,000
• Total investment to open first franchise location: $300,000
• Designed for active owner-operators seeking hands-on involvement
• Comprehensive training provided regardless of prior retail experience

COMPREHENSIVE SUPPORT SYSTEM
Ella Blu provides extensive franchise support including site selection guidance, boutique design standards, vendor access, buying support, marketing tools, and POS systems. Franchisees receive hands-on training and benefit from ongoing operational support, brand standards maintenance, and access to a proven boutique model built for sustainable growth.

MARKET OPPORTUNITY
The women's specialty retail market demonstrates strong resilience as consumers increasingly prioritize curated, experience-driven shopping and locally rooted brands. Boutique franchises benefit from loyal customer bases, flexible product assortments, and growing demand for personalized service, creating favorable market conditions for strategic expansion.

UNIQUE VALUE PROPOSITION
What distinguishes this opportunity is the personal involvement of founder Courtney Lyons, who provides direct mentorship throughout the franchise journey. From market selection and buying trips to daily operations, franchisees benefit from real-world expertise gained through over two decades of successful boutique management.

FINANCING
No in-house financing available. Qualified buyers receive referrals to appropriate lending sources.

This ground-floor franchise opportunity combines proven retail success with scalable business systems.