About Storm Guard

Storm Guard is the nation’s 1st exterior restoration franchise company. Storm Guard has assisted over 30,000+ customers with replacement of roofing, siding, window and gutter projects resulting from hail,wind damage, and age of the home. Storm Guard offers franchisees innovative and sophisticated methods to develop a large and successful residential exterior restoration business. The Storm Guard business model combines simple business fundamentals with solid systems, the latest in weather technology and an unprecedented support infrastructure, driving towards tremendous income potential.

Quality – Quality brand, quality people and a powerhouse direct sales and marketingprogram. Our systems and tools are built to help our franchisees grow BIG businesses. Themodel can be scaled to the wants and needs of the franchisee. Storm Guard offers robustcustomer acquisition and retention programs, from telemarketing to direct mail and door-to-door canvassing.

Proprietary Back Office System – Storm Guard offers a computer software system that willallow the owner to have a bird’s eye view of the entire operation. Our software will handleeverything from scheduling sales leads to final accounting. With training videos available onthe software it is valuable tool.

Weather Detection – Storm Guard utilizes the latest in weather technology software todetermine damaged areas and past storms. Armed with this information our franchisees havea significant advantage over local competition.

Targeted Marketing & Sales Efforts – With Storm Guard’s ability to track historical data onstorm activity within the franchisees territories, the franchisee can target specific areas. Withthe ability to know storm data, zip codes affected, number of homes in zip and hail size orwind damage, franchisees can market using both traditional and direct sales marketingstrategies to leverage revenue opportunity.

Recruiting Assistance – Storm Guard has a national recruiting firm that specializes inrestoration services to assist owners in both their initial staffing and on-going staffing needs.

Average net income of all franchisees is $375,000.

The top 15% of the franchises have an average net income of $1.1 million

Why Storm Guard?

Storm Guard is a high-revenue, recession-resistant exterior restoration franchise focused on roofing, siding, windows, gutters, and exterior painting. It was founded in 2003, was the first exterior restoration franchise in the U.S. that now has over 100 territories nationwide.

The business is primarily driven by insurance-funded storm damage, meaning the customer typically only pays their deductible, while insurance covers the majority of the project. Storm Guard helps liaison with insurance claims from start to finish resulting in a very low accounts receivable time frames.

Storms happen regardless of the economy. Insurance companies pay billions every year for hail, wind, and storm-related damage. Storm Guard allows the franchisee to professionally access those insurance dollars while delivering a necessary home improvement service.

Homes and buildings also age regardless of the economy allowing Storm Guard to tap into the non-insurance work as well.

Storm Guard operates under a manage-the-team, CEO-style ownership model. You are not the one performing roofing or construction work. Instead, their owners focus on hiring and managing managers, overseeing sales productivity, managing job flow and quality control, monitoring budgets and KPIs, and growing the territory.

There are two primary revenue categories across several services – Roofing, Siding, Windows, Gutters, Exterior Painting.

Revenue categories are:

Insurance restoration work – primary revenue where cx pays a deductible and insurance pays the remainder, resulting in large average ticket sizes.

Non-insurance work – proactive replacements and upgrades due to aging properties for residential and commercial clients.

Customers include homeowners, commercial property owners, and property managers. Most customers are solving urgent problems caused by storm damage or aging properties rather than price shopping.

Typical teams include a Sales Manager, Sales Representatives, Production Manager, and Office/Admin support. All construction labor is handled by subcontracted crews who are managed by the Production Manager. The franchisee manages leaders and systems—not labor.

The franchisor Support includes hiring assistance of managers, technology for all aspects of the business including weather forensics (tracks storms & storm metrics down to the exact neighborhoods), highly targeted marketing programs and regular coaching to help reach yearly biz goals. They’ve negotiated rebates with the vendors that are paid out to the franchisees quarterly that help offset royalties.

Best suited for candidates with management or sales leadership experience who want a true CEO-level business. Not just for men, there are lots of women in the SG brand. No construction experience is required. Ideal for someone comfortable running a high-revenue, scalable operation.