Our name stands for The Country's Best Yogurt. That sentiment was true back when we started in 1981, and it's still true nearly 40 years later. TCBY continues as the frozen yogurt category leader in the $8 billion "FroYo" industry, with an impressive brand awareness that's over 90%. And TCBY isn't just about making great frozen yogurt (although we do!); we also believe it's our job to provide franchisees with the infrastructure, resources, and industry experts to help them open and operate a successful business that will bring them joy for years to come.
TCBY products are made with real dairy yogurt, and provide the healthy benefits of live active cultures, or "probiotics" as they are popularly known today. Our yogurt products are always low in fat, and trans-fat free, making them a good snack or treat alternative and keep our customers coming in for more.
TCBY outpaces all frozen yogurt brands in consumer awareness and has the highest positive brand impression among its competition. It is also the most frequently visited frozen yogurt store with flavors and toppings being celebrated by customers as indulgent and healthy. TCBY is a very versatile frozen yogurt concept with multiple franchised options. With counter service being our original concept, we also have self-service for an interactive experience, non traditional for customers on the go and kiosks that are the perfect size for any space. We believe that frozen yogurt should be everywhere, so we have made it possible for TCBY to go anywhere. The TCBY support team is there to help you every step of the way. From operations and field support to training and store development, owning a TCBY franchise is a smart choice when selecting your next business venture.