About Thai Express

Thai Express is relatively new in the U.S. market and has done very well in Canada. These restaurants are often found in mall food courts or serving as endcap or in-line models, some with drive-through lanes. In addition, some Thai Express locations are licensed to operate in nontraditional venues such as corporate office towers, hospitals and highway rest stops.

Thai Express markets is modern and hip, providing healthy, fresh alternatives to traditional fast food. From a selection of basic, simple dishes, customers can end up with more than 300 meal combinations. Popular dishes include general Thai, fried rice, cashew stir-fry, pad see ew, drunken noodles and orange chicken. The food is rapidly cooked in front of customers while they wait, and Thai Express markets itself more as a quick service restaurant (QSR) rather than as fast food.

Why Thai Express?

There is huge demand in the U.S. market for quick-service healthy food and for Asian food. Combine both Asian and healthy, and you get Thai Express. Since it is fairly new to the U.S. market, franchise owners have the chance to establish geographical dominance and to make their mark. The chain’s history in Canada has also given its parent companies the opportunity to establish effective, efficient processes to help franchisees become as successful as possible.

Another benefit to opening a Thai Express franchise is that you can choose what type of location you want. For example, if you want to keep your startup costs as low as possible, you could aim for a mall food court model versus a freestanding restaurant.

Thai Express stands out in a fast food/quick service market that may otherwise seem crowded. It makes the cuisine more accessible to everyday consumers and to demographics such as Millennials. Thai Express serves authentic Thai cooked in front of customers while they wait, and the process can take a mere three minutes. Its advantages are clear and easy to market.