The NOW Massage

Min. Liquid Capital: $150,000

Total Investment: $265,000 - $522,950

Net Worth Required: $500,000

Initial Franchise Fee: $60,000

Training Provided: Yes

No of Existing Units: 9

Company-Owned Units: 4



About The NOW Massage

The NOW is a boutique massage studio and lifestyle brand that provides a space to escape the daily pressures of life. Founded on the idea of being in the moment, The NOW fills the void in the market for a high-quality, affordable massage in a serene setting—without the need to commit to the whole spa experience.

Each boutique offers a thoughtfully-crafted menu that puts the individual front and center. From soothing add-ons, to crystal healing, to herbal heat therapy, clients enjoy a customizable luxury experience that doesn’t break the bank. With its chic, minimalist design, The NOW has quickly become LA’s hottest wellness destination for locals and globe-trotting influencers alike. The NOW has differentiated itself from key competition by connecting with the 147 million untapped Gen Z and Millennial generations through fresh, empowering messaging. With a proven concept and stunning key business metrics, The NOW has extensive potential!

Why The NOW Massage?

Competitive Advantages of The NOW

  • The NOW offers a completely different environment and consumer experience, one that both prospective guests and prospective franchise partners are attracted to.
  • Our core consumer is the untapped audience of 147 Million people in the Generation Y & Z segments who are not drawn to the options in the marketplace today.
  • Our unique approach also reduces the investment level needed by the owner which in turn drives faster ramp times and revenue growth.
  • 3-4 Week Build Out vs 3-4 Months.
  • Highly disruptive membership model + enhancement add-ons.
  • Proprietary line of products including CBD-based oils and balms, candles, lotions and more.

Top selling points:

  • Average gross sales of $2.2MIL.
  • Sustainability: successful business open since 2016. Massage is no longer viewed as a luxury service, but as an essential part of health care. 62 percent of adult Americans who had a massage between July 2017 and July 2018 received it for medical or health reasons such as pain management, injury rehabilitation, or overall wellness. In July 2018, roughly fifty million American adults (46 percent) had discussed massage therapy with their doctors or health care providers in the previous year.
  • Absentee: as an executive model, you can effectively hire someone to manage.
  • Proven business model: the business model has been proven and fine tuned.
  • Demand: Research estimates that massage therapy was a $18 billion industry in the country in 2018. By comparison, in 2005, massage therapy was projected to be a $6 to $11 billion a year industry Fast ramp up: support provided throughout build out, launch and ongoing management of your location(s).

Ideal Candidate

As one of the few semi-absentee models in franchising, we are looking for franchisees with basic business skills that can manage and motivate a team, have sufficient financial resources, and will follow the blueprint of a proven business model.

The Perfect Candidate:

  • Semi-absentee/manager run model
  • Scale-able
  • Disruptive Lifestyle Brand
  • High Revenue, Affordable Luxury
  • Background in sales, marketing, management, media, franchising, entrepreneurs, athletes, etc
  • Interests in social/digital media, travel, music, experiences, boutique fitness, active lifestyle, wellness enthusiasts, etc
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