Welcome to The Salad House - a fast casual restaurant specializing in freshly-prepared customized and signature salad creations handmade-to-order from quality, wholesome, delicious ingredients, offering the perfect health-conscious choice for your time-starved day. We like to think of ourselves as “Health-conscious Comfort Food.” History The Salad House has been generations in the making. Growing up in the Cioffi family deli in Springfield, NJ, our founder, Joey Cioffi, did everything from washing dishes to fulfilling large catering orders. Having the same passion for quality service as his father, Joey ultimately created The Salad House concept with one single purpose: to provide a fresh fast-casual experience that was both healthy and family friendly. Joey launched the first Salad House in Millburn, NJ in 2011, followed by Morristown in 2013, fulfilling his own American Dream just as his father did generations ago when immigrated from Italy with just $20 in his pocket. In 2016, Jerry Eicke got involved. Jerry, a frequent customer and a huge fan of The Salad House food, marveled at how fit the restaurant was to serve quality food for all people. Jerry, a successful entrepreneur and operator in his own right, met with Joey and they quickly realized that, just like our salads, they make the perfect combination.
Restaurant and Food, Retail FranchisesAbout The Salad House
Salad House is a New Jersey-based restaurant company that provides a ‘create your own salad’ option for lunch and dinner. This takes a meal that is traditionally healthy but lacking in taste, and transforms it into a customized flavorful masterpiece that can allow customers a chance to have healthy eating habits with less sacrifice. It also offers options like sandwiches, paninis, and flatbread pizzas for those customers who are not counting calories at that specific moment. Since its inception, Salad House has many customers that have said that their lives have been changed, allowing them to lose weight and improving their overall health. The concept fits the needs of many different types of people and demographics, allowing for a wide range of ideal locations that could fit the Salad House business model. Currently, from its base company-owned units and several franchisees in New Jersey, Salad House will be franchising in order to bring its delicious menu to all parts of the United States. The health-conscious aspect of the business is part of the ongoing mission of the company.
2016 (10 years)
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Franchise Fees
$40,000
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Why The Salad House?
Why The Salad House? Franchising since 2017, The Salad House is a health-conscious fast casual restaurant brand that serves up fresh, made-to-order customizable salad creations. In addition to its various salad menu items, the brand also offers sandwiches, wraps, soups, appetizers and smoothies. The brand’s success can be attributed to its large menu variety which caters to most diets and food restrictions, its streamlined systems, and strong third party relationships. To augment the company’s growth and introduce even more consumers to its delicious, health- conscious food offerings, The Salad House is currently seeking multi-unit franchisees. The brand is focused on expanding in the New York and New Jersey area, but other available territories include Connecticut and Pennsylvania. Including an initial franchise fee of $40,000, the initial investment range to open a location of The Salad House is $269,200 - $454,500.
Ideal Candidate
Potential Candidates for Salad House
The potential franchisee list could go on for a long time in that anyone who has the passion, skill sets, and interest in the Salad House brand could be considered for the franchise model. This business can literally be taught to anyone who is motivated to learn and passionate about what they are doing. If there were to be targeted groups, they would include entrepreneurs, former/current restaurant owners, former/current hospitality workers, managers from the business field, covid-19 lay-offs, retail workers and corporate lay-off “victims”. The best Salad House franchisees will love good food and enjoy serving people. The franchisee should be great a management person and will operate with complete integrity in the business and in front of the customer
- Well-Rounded
- Strong sales and customer service abilities
- Good with Timing and Schedule Management
- General Business Acumen
- Company Culture “Buy-in”
- High personal standards: Excellence, Honesty, Integrity, etc
- Able to meet initial investment requirements
- Understands Cost Management
- Entrepreneurial Mindset
$269,200 - $454,500
$85,000
$175,000




