Tierra Encantada

Min. Liquid Capital: $178,000

Total Investment: $591,520 - $1,055,000

Net Worth Required: $400,000

Initial Franchise Fee: $50,000

Training Provided: Yes

No of Existing Units: 8

Company-Owned Units: 5

Average Sales Last Year: $1,674,147



About Tierra Encantada

Tierra Encantada is the leader in Spanish immersion early education. We provide care for children 6 weeks through 6 years of age. We set ourselves apart from other daycares and preschools through not only our language immersion curriculum, but our approach with day to day operations. From cloth diapers in our classrooms to fresh-cooked, organic food designed to expand young palates, we strive to provide a wholesome environment that parents consider to be a second home for their children.

As our population continues to grow and more households have two parents in the workforce, the demand for childcare will continue to increase. Families in metropolitan areas already see months – if not years – long waiting lists to enroll their children in high quality early education programs. Tierra’s own Minneapolis locations see waiting lists well over a year long. With many markets not offering families a language immersion childcare option, Tierra will not only satisfy some of the immense demand for this growing market, it will provide parents an option they are excited about for their children.

Study after study has shown that learning a second language at a young age has tremendous benefits. Children who learn a second language in an immersion environment have been found to have improved cognitive functioning, outscore their monolingual peers in verbal and math standardized tests, and are more empathetic in their ability to understand another’s perspective in communications. Further, the number of families that seek organic food has increased exponentially over the past decade. Tierra Encantada is ideally positioned to address both the growing demand for childcare and the increasing awareness of the importance of organic food and language learning.

Study after study has shown that learning a second language at a young age has tremendous benefits. Children who learn a second language in an immersion environment have been found to have improved cognitive functioning, outscore their monolingual peers in verbal and math standardized tests, and are more empathetic in their ability to understand another’s perspective in communications. Further, the number of families that seek organic food has increased exponentially over the past decade. Tierra Encantada is ideally positioned to address both the growing demand for childcare and the increasing awareness of the importance of organic food and language learning.

Why Tierra Encantada?

We believe a Tierra Encantada franchise is your best path to business success. You will have our experience to guide you around the pitfalls that any new business owner may encounter. Our proven system has been developed and perfected to provide you with the foundation needed to operate a successful franchise. We’ll be there to help with every aspect of starting your Tierra Encantada Center.

Why Become a Tierra Encantada Franchisee?

  • Incredible recurring revenues
  • Systems developed for executive ownership (no need to work there daily)
  • Immediate recognizable point of differentiation from competition
  • Fresh cooked, on-site organic meals
  • Cloth diapers for infants
  • Flexibility with real estate
  • Strong management team support
  • Extensive and in-depth training program
  • Recession-resistant profitability

Our turnkey franchise model has been perfected in the Twin Cities and recently opened Centers have filled with waiting lists before Centers even opened! We are excited to bring the concept to markets across the country and we can help you secure financing through banks or the SBA.

Ideal Candidate

Tierra Encantada provides a comprehensive, in-depth training program and ongoing support. We are building a national brand - and your success is our success. Tierra Encantada does not require - nor need - franchisees to work in the Centers. Because of the extensive support and training we provide, franchisees do not need experience in education or childcare. Ideal franchisees are big thinkers that are motivated by results. They are excited about our concept, and looking to partner long-term to bring Centers to their community.

Training And Support

We believe a Tierra Encantada franchise is your best path to business success. You will have our experience to guide you around the pitfalls that any new business owner may encounter. Our proven system has been developed and perfected to provide you with the foundation needed to operate a successful franchise. We’ll be there to help with every aspect of starting your Tierra Encantada Center.

1. Site Development

  • Provide demographic data for site selection
  • Lease negotiation tips
  • Assistance with zoning and permitting process
  • Comprehensive Construction Guide with sample layouts
  • Buildout support

2. Training

  • Comprehensive Operations Manual
  • Opening training
  • Operations training

3. Operations

  • Parent and Employee Handbook templates
  • Licensing assistance and support
  • Quality assurance support and visits
  • Detailed instructions, lists, and comprehensive support for every aspect of starting your program from classroom supply lists to cleaning instructions, from daily task lists to budgeting guidance

4. Marketing:

  • Collateral for Center use (access to central database of company owned professional photography, videos, and marketing materials for Center-specific local advertising)
  • Marketing support, advice, and resources
  • Center-specific branded Facebook page and family community page

5. Ongoing:

  • Weekly branded curriculums for each age group
  • Monthly menus with healthy, notorious meals designed to expand young palates
  • Detailed recipes to correspond with menus
  • Purchasing support for children’s supplies
  • CDA professional development training program support

Testimonials

“The best part about Tierra Encantada is that once your Center is full, the waiting lists start. Children stay until they go on to kindergarten, resulting in long-term clients (and re-occurring revenue). The waiting lists grow to be months, then years long leaving you with little to no need to advertise and a turnkey business. The only spaces that open each year are when children ‘graduate’!” - Karina Zumba, Chief Operations Officer

“My 3 year old can easily count in both English and Spanish, and she converses all day in Spanish and then easily transitions to English at home, even helping her simple parents with pronunciation” - Cody, Tierra Encantada Parent

“I can’t give Tierra enough praise! On paper, the center had exactly what we were looking for - Spanish immersion, organic food, cloth diapers, a strong curriculum - but in practice, all you ever really want for your kids is for them to be cared for and loved by their caretakers and that’s where Tierra excels above the rest.” - Meg, Tierra Encantada Parent

“We love Tierra! Cloth diapers, organic food, and a happy baby makes mamma happy! I wish they had a bring your parent to lunch day because the menu looks fabulous and - the teachers and staff are all great and friendly! Plus they learn Spanish, so hopefully one day we can have our own personal translator to a Spanish speaking country.” - Meghann, Tierra Encantada Parent

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