Bring Tolbert's Restaurant & Chili Parlor to your hometown!
A Unique Business Opportunity
Tolbert's is a licensing opportunity, rather than a franchise. This licensing format allows local, community-based entrepreneurs to capitalize on an iconic Texas brand with a rich heritage. Unlike typical restaurant franchise opportunities, the Tolbert's license offers owners the flexibility to incorporate a "personality" representative of their community into the brand. As a licensee, you will gain instant access to "trade secrets" and proven "know-how" to run this successful business model.
40-year history of success as a true Texas brand
Deep and undeniable Texas heritage
Natural fit for historic downtown centers
Direct tie to the Original Terlingua International Chili Festival
Signature dishes including Tolbert's world-famous Bowl of Red
10 successive years of sales growth
Low-cost of entry
Licensed ownership irrevocable once licensing fee is paid in full
Flexibility and Freedom
No royalty payments or marketing fees
Design adaptable to almost any space
Opportunity to personalize the core menu
Negotiated favorable pricing on vendor products and services
On-site opening support
Documentation and Manual
Fee-based menu of support services
History of an Iconic Brand
Passion for food, live music and an atmosphere that is distinctly Texas creates a gathering place for all to enjoy.
Frank X. Tolbert's life-long passion for chili inspired him to write his world-famous book, A Bowl of Red, 50 years ago. In 1967, he founded the Terlingua Championship Chili Cook-Off and a decade later joined forces with son Frank 2 and opened Tolbert's Chili Parlor.
Although the Dallas location developed an impressive reputation, the popularity of the brand exploded when Tolbert's daughter Kathleen and husband Paul Ryan selected Grapevine's historic Main Street as the new home of Tolbert's in 2006. Sales sky-rocketed and Tolbert's became the subject of magazine articles, newspaper features, and television shows, creating tremendous exposure both within the region and outside of the state of Texas. Forty years later, Tolbert's still serves one of the best-known chili recipes in the United States: Frank's Bowl of Red.