About Training Mate

Training Mate is not another boutique gym. It’s a social fitness movement built around a simple formula: 51% social, 49% fitness. Members come for fun, high energy 45 minute HIIT workouts and stay for the friendships, events, coaches, and community that make working out feel less like a chore and more like something they actually look forward to.

Born in Australia and refined in Los Angeles, Training Mate has built a cult like following with 300,000+ five star reviews, celebrity fans, major press coverage, and collaborations with premium brands including lululemon and Athleta. The concept pairs an elevated brand with centralized programming, recurring membership revenue, streamlined operations, and strong unit economics. For franchisees, it’s an opportunity to own more than a fitness studio. It’s a highly differentiated brand built around connection, retention, and creating a community people genuinely want to belong to.

Why Training Mate?

Training Mate sits at the intersection of two things consumers increasingly want: results and real human connection. The brand has created an experience that members want to return to, helping drive loyalty, recurring membership revenue, and strong lifetime value.

Key advantages include:

• Recurring membership based revenue
• Strong AUV and attractive financial performance
• 300,000+ five star reviews
• Celebrity following and premium brand positioning
• Collaborations with brands including lululemon and Athleta
• Featured by GQ, Men’s Health, Los Angeles Times, and more
• Centralized workout programming
• Streamlined, scalable operating model
• Quarterly social events that deepen member engagement
• Programming designed for consistency, not burnout

Training Mate isn’t just building bodies. It’s building belonging, with an energetic brand and community experience that are difficult to replicate.