Waxing the City Franchise

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Waxing the City

Min. Liquid Capital: $80,000

Total Investment: $117,000 - $230,000

Net Worth Required: $500,000

Financing Available: Third Party

Training Provided: Yes




Waxing the City is a full-service body waxing salon for both women and men. Unlike traditional salons, Waxing the City focuses solely on the art of wax. Our Cerologists® ("cero" is latin for wax) receive proprietary training to deliver a world-class waxing experience where our clients feel comfortable and clean.

Part of the $11 billion Personal Care industry*, Waxing the City has experienced tremendous growth since we began franchising in 2012. In the years since, we have grown from 5 founding studios to more than 220 Waxing the City studios open and in development across the U.S.

Our parent company, Self Esteem Brands, is the franchise backbone behind global powerhouse Anytime Fitness. Waxing the City is supported by the same systems that have grown Anytime Fitness to more than 3,500 locations in 30 countries.

Waxing the City accolades:

  • 2016 – Entrepreneur's "Top New Franchises" list.
  • 2017 - #89 on Entrepreneur's "Franchise 500" list.
  • 2017 – Entrepreneur's "Best of the Best" list.
*IBISWorld's Personal Waxing & Nail Salons in the US: Market Research Report | Sept 2016

For New York residents: this advertisement is not an offering. An offering can only be made by prospectus first filed with the department of Law of the State of New York. Such filing does not constitute approval by the department of law.

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