Wetzel's Pretzels offers a simple menu and simple food prep for a simple operation. This allows franchisees to focus on growing their businesses.
Restaurant and Food
About Wetzel's Pretzels
Wetzel's Pretzels is a baker that lives by the original vision of its founders: to provide hot, delectable, handmade pretzels to customers whenever the urge should strike. Each location makes pretzels from scratch throughout the day to uphold this vision. Over time, Wetzel's Pretzels introduced new and innovative menu offerings for larger stores, but it strives to keep things as simple as possible for franchisees, so therefore tries to keep menu offerings as easy to make as possible.
1996 (29 years)
36
$826,381
Franchise Fees
$35,000
$15,000 - $30,000 Veteran's Fee
5.0% - 7.0%
Adjusted Gross Revenues
1.0% - 3.0%
Adjusted Gross Revenues
Why Wetzel's Pretzels?
One of the greatest benefits of owning a Wetzel's Pretzels is its simplicity. Because the brand only offers so many menu items, many of which can be made in a few short minutes, owners can focus on growth and management rather than have to worry about training employees on several different menu items. Simplicity aside, there are countless reasons to join the Wetzel's family, including brand reputation, established models for success and ongoing support and partnership. The brand is fun and despises boring anything. For this reason, all locations feature the same bold colors as the original Wetzel's Pretzels. Though the brand encourages all franchisees to stick to the proven models, it allows for flexibility if it means keeping the fun alive in any given community.
Ideal Candidate
The ideal Wetzel's Pretzels candidate is someone who has an entrepreneurial spirit, a passion for food and a desire to delight guests. This person is also someone who wants to start a business that is easy to open, easy to operate and easy to scale. The brand looks for individuals who are willing and able to follow proven systems and who value communication and teamwork above all else. Ideally, a franchisee should have some experience in management, marketing and/or sales.
$117,500 - $370,000
$60,000
$200,000
