Wild Birds Unlimited, Inc.

Min. Liquid Capital: $40,000

Total Investment: $150,837 - $260,991

Net Worth Required: $300,000

Training Provided: Yes

No of Existing Units: 341

Average Sales Last Year: $570,558

About Wild Birds Unlimited, Inc.

With a proven business model over 35 years and 341 locations, Wild Birds Unlimited is the #1, largest and most recognized source for backyard bird feeding and nature related products in North America. We offer large, protective territories, in-store and on-line sales, and comprehensive training and support throughout the life of your business.

While we know that we literally sell bird food and bird feeding products, what we really sell is “Joy”. Our Franchise Store Owners and their staff enhance the lives of their customers and their communities. We provide the support to our Franchise Store Owners to live their dream of owning their own business enterprise, and we get to do it in a way that brings Joy to themselves, their retail customers and their communities.

Isn't it time to do what you love?

Why Wild Birds Unlimited, Inc.?

  • Winning Culture
  • Low Investment/Low Franchise Fees
  • Repeat Business
  • On-Line Sales Opportunities
  • Favorable Demographics, Trends, and Economics
  • New Owner coaching and on-going support
  • Over 600 proprietary and private-label products
  • Opportunity to bring JOY to the community

Ideal Candidate

Do you need to have bird expertise to own a Wild Birds Unlimited store? The easy answer is, no. However, you should enjoy birds and nature. While most of our franchise store owners are bird and nature enthusiasts, their mission in life is to enlighten their community about backyard bird feeding and nature in general. Combine this mission with a great business sense, and your business will FLY!

Training And Support

Wild Birds Unlimited has a team of more than 40 professionals at our Franchise Support Center in Carmel, Indiana where we are dedicated to helping you be as successful as possible. We encourage every franchise store owner to utilize our 35+ years of expertise in running their business. From the very first day of exploring the Wild Birds Unlimited franchise opportunity to your Grand Opening and beyond, we are here to give you comprehensive, step-by-step support in the critical areas of:

  • Franchise Development
  • Purchasing
  • Marketing
  • Inventory Management
  • Visual Merchandising
  • Training
  • Retail Operations
  • Communications
  • Information Systems


"One thing I love about this franchise is the quality of everything, and the support! We are the local experts at what we do but that is because we have this franchise behind us. It's not like some other brands where everything you do is set in store. For example, we have a little more latitude as far as carrying different products. We worked with our WBU coaches to initially help set up our store. This was a new type of business for me, and so was the retail end of it. There was a learning curve, but I know business, and we just followed the WBU system." - Warren and Courtney French - Fredericksburg, VA
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