Wild Birds Unlimited, Inc.

Min. Liquid Capital: $40,000

Total Investment: $150,837 - $260,991

Net Worth Required: $300,000

Financing Available: Third Party

Training Provided: Yes



Ranked #1 in Retail Satisfaction by Franchise Business Review 2014 thru 2018

Ranked #2 in Overall Franchisee Satisfaction by Franchise Business Review in 2018

With a proven business model over 35 years and 325 locations, Wild Birds Unlimited is the #1, largest and most recognized source for backyard bird feeding and nature related products in North America. We offer large, protective territories, in-store and on-line sales, and comprehensive training and support throughout the life of your business. Isn't it time to do what you love?

Bird Feeding is a Growing and Sustainable Industry*
(Yes, people spend a lot of money on Bird Stuff!)

  • 81 million people in the US feed the birds and watch wildlife in their own backyards
  • $7.6 billion is spent annually in the US on bird feeding and watching wildlife
  • $5 billion is spent annually in the US on bird seed and wildlife food

*2016 US Fish and Wildlife Service National Survey of Fishing, Hunting and Wildlife Associated Recreation

What we are looking for in our owners

  • Passion for connecting people with birds and nature
  • Interest in serving your community through education and special events
  • Follow a proven business model to reach your business goals

What we do for you

  • Affordable business – under $250K investment, 4% Royalty, 0.5% Ad Fund
  • Comprehensive new owner training and on-going coaching for the life of your business
  • Modest retail open hours requirement – 52 hours per week
  • Site selection and lease negotiation assistance
  • Step-by-step process for business planning and operational start-up
  • Month-by-month marketing plan
  • Over 600 proprietary and private-label products
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