Contact Broker
New York, New York
Affiliated Broker
Gregory Carafello
About the Company
Founded in 1994, First Choice Business Brokers is one of the largest Business Sales Organizations in the world, with multiple offices located throughout the U.S. listing over $7 billion worth of businesses. Our New York City office consists of 1 Principal, 3 Associates, and administrative personnel. In addition, we have a select team of professional service providers we can recommend that can provide legal, accounting, planning, financing and various other services. First Choice Business Brokers is a member in good standing with the Better Business Bureau (A+ Rating).
The FCBB office is located in Manhattan which covers the entire New York and New Jersey Regions. The Principle Broker, Gregory J. Carafello, has over 38 years of extensive Business Ownership experience as a small to medium sized business owner since 1998.
Broker Biography
Introduction
I’m Jonathan Nappa, a business broker who spent 23 years building and running Bruin Computer Trading, a computer wholesale and recycling company. I sold Bruin with the help of First Choice Business Brokers and now partner with them to help others achieve successful exits. I bring hands-on ownership experience to every transaction, from strategic positioning and valuation to due diligence and closing.
Areas I focus on:
Business valuation and exit strategy
Buyer qualification and deal negotiation
Due diligence and risk management
Transaction coordination from listing to close
My approach blends entrepreneurial insight with disciplined, transparent process management. If you’re looking to sell or acquire a business, I’d welcome a conversation about achieving a successful, values-aligned outcome.
Services Provided
I help business owners understand the value of their business, prepare for a successful sale, and navigate the entire transaction process from start to finish. Having owned and operated a business for over 23 years, I understand the challenges, opportunities, and emotions involved in buying or selling a company.
Services include:
• Confidential Business Valuations
• Exit Planning & Succession Planning
• Business Sales & Acquisitions
• Buyer Representation
• Seller Representation
• Market Analysis & Pricing Strategy
• Negotiation & Deal Structuring
• Commercial Real Estate Sales & Purchases
• Franchise Resales
• Mergers & Acquisitions Support
Whether you’re considering selling now, planning for retirement, looking to grow through acquisition, or simply curious about what your business is worth, I provide honest guidance and a no-obligation consultation.
My goal is to help business owners maximize value, minimize stress, and achieve a successful transition
Areas Served
Professional Affiliations
Business Broker with First Choice Business Brokers and a licensed New York State Real Estate Salesperson. Former owner of Bruin Computer Trading and Bruin Electronics Recycling for over 23 years. Experienced in business valuations, acquisitions, exit planning, and commercial real estate transactions.
Business For Sale Listings
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I’m Jonathan Nappa, a business broker who spent 23 years building and running Bruin Computer Trading, a computer wholesale and recycling company. I sold Bruin with the help of First Choice Business Brokers and now partner with them to help others achieve successful exits. I bring hands-on ownership experience to every transaction, from strategic positioning and valuation to due diligence and closing. Areas I focus on: Business valuation and exit strategy Buyer qualification and deal negotiation Due diligence and risk management Transaction coordination from listing to close My approach blends entrepreneurial insight with disciplined, transparent process management. If you’re looking to sell or acquire a business, I’d welcome a conversation about achieving a successful, values-aligned outcome.
Juliet is a highly skilled Business Broker and M&A Advisor with First Choice Business Brokers New York. Specializing in small to mid-sized business transactions, Juliet works across a wide range of industries with transaction sizes ranging from $100,000 to $10 million. These industries include, but are not limited to, Healthcare, Dental Practices, Retail, Service-Based Businesses, E-Commerce, Manufacturing, Wholesale, Property Management, Construction, Auto, Distribution, HVAC, Medical Billing, B2B Services, Healthcare Services, Professional Practices, Technology, Hospitality, and Franchises. As a business broker and M&A specialist at First Choice Business Brokers New York, Juliet holds a healthcare and dental practice certification. She guides entrepreneurs through the intricacies of buying and selling businesses, providing expert valuation, strategic insights, and hands-on support. Her approach is detail-oriented and client-focused, ensuring seamless transactions from start to finish. Juliet’s passion lies in helping business owners and buyers achieve their goals. Whether you're looking to sell or acquire a business, she offers the tools and expertise needed for a smooth and successful process. Let's work together to make your business vision a reality.
