Rachel Rocconi
First Choice Business Brokers San Diego
License Number: 02109374
Phone: Show Phone Number
Contact Broker
Carlsbad, California
Affiliated Broker
Bryan Gonzales
About the Company
First Choice Business Brokers was established in 1994 and has had a presence in beautiful San Diego County since 2007. We offer unsurpassed experience and exceptional service that focuses on business brokerage, M & A Advisory and Practice Sales. We provide expertise in business transactions across a variety of industries and transaction sizes of $50,000 to $50 million.
With offices across the United States we offer local service with national exposure providing sellers with the largest audience of qualified buyers and we offer buyers the largest inventory of businesses for sale.
Let our significantly experienced, highly trained and seasoned professionals assist you in your business venture whether buying or selling. Our passionate team and our comprehensive processes and systems will get the job done!
If you’re looking to buy or sell an existing business or franchise, you've come to the right place. We offer regional San Diego knowledge and world class service.
When it comes to selling your business, you’ll want to work with a professionally trained, San Diego based business broker associated with a national company.
Broker Biography
Introduction
With a background in hospitality and a genuine care for people, Rachel Rocconi possesses the necessary skills to work hard and efficiently while getting her clients the best deals. As an affiliate broker at First Choice, you can be confident that she is equipped with the knowledge required to guide her clients through buying and selling a business.
Rachel works closely with her clients to truly understand their goals, while ensuring their needs are met with proven negotiation skills. Her professional objective is to make the entire experience pleasant and seamless for her clients.
Services Provided
No-cost valuations
Business consulting
Main street mergers & acquisitions
Exit strategy planning
Areas Served
Licensed In
- California — License number 02109374
Business For Sale Listings
Cash Flow: $106,887
San Diego Co., CA San Diego Legacy Restaurant & Event Venue Three Revenue Streams + Income-Producing Real Estate
A rare opportunity to acquire a beloved, community-rooted restaurant with over two decades of operational history in East County San Diego. This listing includes a well-established dine-in restaurant, a 32-foot catering trailer, and an outdoor event venue — three distinct revenue streams under unified ownership. The restaurant is supported by an experienced on-site manager who oversees scheduling and ordering, ensuring smooth, consistent operations without requiring the owner's daily presence. This infrastructure makes the business equally well-suited for a hands-on owner-operator looking to grow the concept or a semi-absentee buyer seeking a stable, managed investment. Positioned on a high Less
Cash Flow: $160,886
San Diego, CA
View Details Lucrative Boba Tea, Coffee & Dessert Shop - Prime Shopping Center
This established boba tea, coffee, and dessert shop offers a rare turnkey opportunity for a buyer looking to step into a profitable, well-run business. The current owner is retiring after building a loyal customer base, consistently strong financials, and an online presence that continues to drive organic foot traffic and repeat business. Streamlined systems make the business easy to owner-operate, an ideal fit for a first- time business owner or an experienced operator looking to add to their portfolio. The shop is situated inside a busy shopping center with ample parking, anchored by several prominent national tenants. Combined with the retiring owner's motivation for a smooth transition, this is an excellent opportunity for a buyer seeking a profitable, low-complexity business in a growing category with built-in brand recognition and location advantages already in place. Less
Cash Flow: $110,197
San Diego Co., CA
View Details Established North County Deli & Catering | Van Included
This profitable, turnkey deli and catering business has served North San Diego County since 2006 — nearly 20 years of brand equity, repeat customers, and community goodwill already built in. The business operates with a proven menu of handcrafted sandwiches, fresh salads, wraps, soups, smoothies, and coffee, supported by an active catering division serving corporate and private events. A Nissan NV200 van is included, making the catering operation fully equipped and ready to run from day one. There is significant upside for a growth-minded buyer. The current ownership operates conservative deli hours with limited weekend catering service. A buyer who extends hours, adds weekend availability, expands the menu, or activates digital marketing has clear, low-cost paths to revenue growth — without reinventing what already works. This business is ideal for hands-on Less
Los Angeles Co., CA
View Details Boba Shop & Cafe Near College Campus – Prime South Bay Location
This turn-key boba shop and cafe is located steps from a college campus in a high-traffic South Bay LA corner spot, capturing steady business year-round. The business generates multiple revenue streams through walk-in retail, catering for local events, and online ordering via major delivery platforms. Its fully equipped kitchen — complete with a hood system and grease trap — supports high-volume drink service and light food prep, while also offering flexibility to pivot to a new concept. The shop differentiates itself with premium boba tea, locally roasted coffee, and fresh ingredients. This is a turnkey operation ready for immediate takeover or expansion. Less
With a background in hospitality and a genuine care for people, Rachel Rocconi possesses the necessary skills to work hard and efficiently while getting her clients the best deals. As an affiliate broker at First Choice, you can be confident that she is equipped with the knowledge required to guide her clients through buying and selling a business. Rachel works closely with her clients to truly understand their goals, while ensuring their needs are met with proven negotiation skills. Her professional objective is to make the entire experience pleasant and seamless for her clients.
Shawn has over 40 years of extensive experience in the hospitality and retail industry. He has worked for both large and small companies in all aspects of restaurant and hospitality operations, as well as owning several businesses. He understands owning and operating smaller retail units (pizza restaurant, catering company, coffee carts, mobile detailing), as well as working with complex, high volume multi-unit operation businesses (Dave & Busters, Yard House, Compass Group, Applebee’s, Marriott Hotel) Shawn has started a business from the ground up and knows the permitting process, licensing, construction supervision, menu development, marketing strategies and hiring/training. He also knows the process of selling a business as an owner. In fact, it was selling his businesses that led him to think about a career change and becoming a broker. He currently owns and operates a 2.2 million dollar restaurant in Escondido with 30 employees: J&M's Family Restaurant - Escondido, CA As a business broker, he has sold over 150 businesses. He also works as business/restaurant consultant helping new business owners with license/permitting process and developing effective operations. He is a licensed CA Real Estate Agent (Lic#01993063). He is available for consultation 7 days a week.
