Contact Broker
Carlsbad, California
Affiliated Broker
Bryan Gonzales
About the Company
First Choice Business Brokers was established in 1994 and has had a presence in beautiful San Diego County since 2007. We offer unsurpassed experience and exceptional service that focuses on business brokerage, M & A Advisory and Practice Sales. We provide expertise in business transactions across a variety of industries and transaction sizes of $50,000 to $50 million.
With offices across the United States we offer local service with national exposure providing sellers with the largest audience of qualified buyers and we offer buyers the largest inventory of businesses for sale.
Let our significantly experienced, highly trained and seasoned professionals assist you in your business venture whether buying or selling. Our passionate team and our comprehensive processes and systems will get the job done!
If you’re looking to buy or sell an existing business or franchise, you've come to the right place. We offer regional San Diego knowledge and world class service.
When it comes to selling your business, you’ll want to work with a professionally trained, San Diego based business broker associated with a national company.
Broker Biography
Areas Served
Business For Sale Listings
Cash Flow: $66,313
Escondido, CA Dry Cleaners - Agency & Plant Full-Service Escondido Dry Cleaner
Established 1998, this full-service Escondido dry cleaner runs a proven plant-and-agency model with a tenured team and on-site manager. Equipment and vehicles included; leases transferable; delivered debt-free at close. The business operates with minimal formal advertising — leaving clear room to grow through routes, online presence, and commercial accounts. Retiring owner. A turnkey opportunity for an operator or expanding cleaner. Less
San Diego Co., CA
View Details Infrared Sauna & Cold Plunge Studio, North County San Diego
Established private infrared sauna and cold-plunge (contrast therapy) studio for sale in one of North San Diego County's most affluent, walkable coastal markets. This turnkey wellness business operates four private treatment rooms across roughly 1,200 square feet, designed around privacy, calm, and a premium guest experience, with revenue driven by recurring monthly memberships, prepaid session packs, ClassPass, and walk-in traffic.Fully built out, branded, licensed, and systemized on MINDBODY, the studio reached profitability in its second year — a milestone most build-out-heavy boutique concepts never achieve — with revenue climbing to a roughly $129K annual run rate in 2026. The sale includes approximately $54,000 in furniture, fixtures, equipment, and leasehold improvements (seller-estimated), giving a buyer a tangible asset base behind the purchase. With no directly competing private infrared-sauna studio in the immediate Less
With a background in hospitality and a genuine care for people, Rachel Rocconi possesses the necessary skills to work hard and efficiently while getting her clients the best deals. As an affiliate broker at First Choice, you can be confident that she is equipped with the knowledge required to guide her clients through buying and selling a business. Rachel works closely with her clients to truly understand their goals, while ensuring their needs are met with proven negotiation skills. Her professional objective is to make the entire experience pleasant and seamless for her clients.
Shawn has over 40 years of extensive experience in the hospitality and retail industry. He has worked for both large and small companies in all aspects of restaurant and hospitality operations, as well as owning several businesses. He understands owning and operating smaller retail units (pizza restaurant, catering company, coffee carts, mobile detailing), as well as working with complex, high volume multi-unit operation businesses (Dave & Busters, Yard House, Compass Group, Applebee’s, Marriott Hotel) Shawn has started a business from the ground up and knows the permitting process, licensing, construction supervision, menu development, marketing strategies and hiring/training. He also knows the process of selling a business as an owner. In fact, it was selling his businesses that led him to think about a career change and becoming a broker. He currently owns and operates a 2.2 million dollar restaurant in Escondido with 30 employees: J&M's Family Restaurant - Escondido, CA As a business broker, he has sold over 150 businesses. He also works as business/restaurant consultant helping new business owners with license/permitting process and developing effective operations. He is a licensed CA Real Estate Agent (Lic#01993063). He is available for consultation 7 days a week.
