Joshua Norfles
First Choice Business Brokers Tustin
License Number: 02377999
Phone: Show Phone Number
Contact Broker
Tustin, California
Affiliated Broker
Jocelyn Ruiz
About the Company
First Choice Business Brokers Tustin is a full-service business brokerage firm helping business owners confidentially sell their businesses and qualified buyers identify acquisition opportunities.
Our team works with privately held businesses across a wide range of industries, including healthcare and professional practices, service businesses, restaurants, med spas and wellness businesses, skilled trades, construction, logistics, manufacturing, and other established companies throughout Southern California.
We assist business owners through every stage of the sale process, including business sale preparation, pricing and market positioning, confidential marketing, buyer screening and qualification, negotiations, due diligence coordination, financing support, and transaction management through closing.
Our approach is built around confidentiality, clear communication, strong negotiation, and hands-on transaction support. We understand that selling a business is often one of the most important financial and personal decisions an owner will make, and we work to protect the value, relationships, and legacy they have built.
Whether an owner is ready to sell now or simply beginning to explore their options, our goal is to provide practical guidance, professional representation, and a clear path forward.
Broker Biography
Introduction
First Choice Business Broker based in Southern California, where I work closely with entrepreneurs across the construction, trades, and hospitality industries. My background as a classically trained chef, small business owner, and operator gives me a practical understanding of what it takes to build, grow, and eventually transition a business.
I specialize in helping owners understand the value of what they’ve built through complimentary business valuations, and I guide those who are ready through the sales process from start to finish. I also work with buyers and growing companies to identify acquisition opportunities that align with their long term goals.
I take a relationship driven approach to my work and focus on creating meaningful connections between buyers, sellers, and other professionals. I’m passionate about supporting entrepreneurs at every stage, whether they are expanding, preparing for an exit, or simply looking to better understand their position in today’s market.
Areas Served
Licensed In
- California — License number 02377999
Business For Sale Listings
Cash Flow: $240,000
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Situated in a vibrant commercial corridor of Los Angeles County, this retail hardware and paint center has been a community cornerstone for over four decades. The facility features an optimized showroom, robust warehousing, and excellent street visibility with ample parking that attracts contractors and residential foot traffic.This transaction ensures a clean transition with no assumed liabilities. The comprehensive package includes all active licensing, well-maintained furniture, fixtures, and equipment, alongside significant leasehold improvements, providing a fully equipped and operational storefront from day one.Tremendous growth potential awaits a visionary buyer. Immediate value-add opportunities include expanding lucrative commercial accounts, modernizing the digital marketing strategy, and extending daily operating hours. Implementing these targeted initiatives will rapidly accelerate revenue and capture a larger Less
Hershey Ann is a high-performing franchise owner and business broker with First Choice Business Brokers, proudly recognized as the Top 2 Business Broker nationwide in 2024. With over 20 years of leadership and managerial experience, Hershey is known for delivering exceptional results to clients navigating the sale or acquisition of businesses—particularly in the healthcare, medical, and professional services sectors. Hershey holds a Master of Business Administration (MBA), is a Certified Healthcare Practice Broker, and has earned a Contract Law Certification from Harvard University. These credentials equip her with advanced negotiation skills, legal insight, and industry-specific expertise. Her clients benefit not only from her academic credentials but also from her deep understanding of real-world business operations and strategic transactions. ? Respected for her integrity, discretion, and sharp business acumen, Hershey is passionate about guiding entrepreneurs through every step of the business buying and selling process. Whether you’re planning an exit strategy or exploring growth through acquisition, she is the trusted advisor who combines heart, strategy, and precision to help you succeed.
Hennessy is a dynamic professional with a flair for blending creativity and efficiency in application design, management, and logistics. With a bachelor’s in software engineering and a master’s in application management, he’s spent years crafting solutions that make an impact and streamline operations across industries. A natural advisor and problem-solver, Hennessy thrives in collaborative environments where innovation and integrity go hand in hand. His approach is rooted in a deep understanding of people, not just technology. He believes that honesty and transparency are the building blocks of strong relationships, both professionally and personally. When he’s not optimizing systems or leading teams, Hennessy is a proud father of four, balancing family life with his passion for mentoring the next generation of coders and developers. He finds joy in helping others navigate their tech careers, sharing insights, and encouraging them to approach challenges with creativity and confidence. Whether he’s tackling complex logistics, designing cutting-edge applications, or managing the chaos of fatherhood, Hennessy brings enthusiasm, integrity, and a little bit of fun to everything he does.
First Choice Business Broker based in Southern California, where I work closely with entrepreneurs across the construction, trades, and hospitality industries. My background as a classically trained chef, small business owner, and operator gives me a practical understanding of what it takes to build, grow, and eventually transition a business. I specialize in helping owners understand the value of what they’ve built through complimentary business valuations, and I guide those who are ready through the sales process from start to finish. I also work with buyers and growing companies to identify acquisition opportunities that align with their long term goals. I take a relationship driven approach to my work and focus on creating meaningful connections between buyers, sellers, and other professionals. I’m passionate about supporting entrepreneurs at every stage, whether they are expanding, preparing for an exit, or simply looking to better understand their position in today’s market.
Phillip Martinez is a seasoned entrepreneur, real estate investor, and licensed realtor with a proven track record of success across multiple industries. Phillip brings a real-world understanding of what it takes to build, grow, and sell a company. His experience in residential and investment real estate has helped clients make informed, profitable decisions in both up and down markets. Now proudly affiliated with First Choice Business Brokers, he leverages his unique blend of operational business knowledge and real estate expertise to guide clients through the sale or acquisition of businesses and commercial properties. Whether you're a business owner looking to exit, or an investor seeking your next opportunity, Phillip delivers strategic insight, professionalism, and results-driven service.



