Joshua Norfles

Hershey Ann is a high-performing franchise owner and business broker with First Choice Business Brokers, proudly recognized as the Top 2 Business Broker nationwide in 2024. With over 20 years of leadership and managerial experience, Hershey is known for delivering exceptional results to clients navigating the sale or acquisition of businesses—particularly in the healthcare, medical, and professional services sectors. Hershey holds a Master of Business Administration (MBA), is a Certified Healthcare Practice Broker, and has earned a Contract Law Certification from Harvard University. These credentials equip her with advanced negotiation skills, legal insight, and industry-specific expertise. Her clients benefit not only from her academic credentials but also from her deep understanding of real-world business operations and strategic transactions. ? Respected for her integrity, discretion, and sharp business acumen, Hershey is passionate about guiding entrepreneurs through every step of the business buying and selling process. Whether you’re planning an exit strategy or exploring growth through acquisition, she is the trusted advisor who combines heart, strategy, and precision to help you succeed.

First Choice Business Broker based in Southern California, where I work closely with entrepreneurs across the construction, trades, and hospitality industries. My background as a classically trained chef, small business owner, and operator gives me a practical understanding of what it takes to build, grow, and eventually transition a business. I specialize in helping owners understand the value of what they’ve built through complimentary business valuations, and I guide those who are ready through the sales process from start to finish. I also work with buyers and growing companies to identify acquisition opportunities that align with their long term goals. I take a relationship driven approach to my work and focus on creating meaningful connections between buyers, sellers, and other professionals. I’m passionate about supporting entrepreneurs at every stage, whether they are expanding, preparing for an exit, or simply looking to better understand their position in today’s market.

Hennessy is a dynamic professional with a flair for blending creativity and efficiency in application design, management, and logistics. With a bachelor’s in software engineering and a master’s in application management, he’s spent years crafting solutions that make an impact and streamline operations across industries. A natural advisor and problem-solver, Hennessy thrives in collaborative environments where innovation and integrity go hand in hand. His approach is rooted in a deep understanding of people, not just technology. He believes that honesty and transparency are the building blocks of strong relationships, both professionally and personally. When he’s not optimizing systems or leading teams, Hennessy is a proud father of four, balancing family life with his passion for mentoring the next generation of coders and developers. He finds joy in helping others navigate their tech careers, sharing insights, and encouraging them to approach challenges with creativity and confidence. Whether he’s tackling complex logistics, designing cutting-edge applications, or managing the chaos of fatherhood, Hennessy brings enthusiasm, integrity, and a little bit of fun to everything he does.

Phillip Martinez is a seasoned entrepreneur, real estate investor, and licensed realtor with a proven track record of success across multiple industries. Phillip brings a real-world understanding of what it takes to build, grow, and sell a company. His experience in residential and investment real estate has helped clients make informed, profitable decisions in both up and down markets. Now proudly affiliated with First Choice Business Brokers, he leverages his unique blend of operational business knowledge and real estate expertise to guide clients through the sale or acquisition of businesses and commercial properties. Whether you're a business owner looking to exit, or an investor seeking your next opportunity, Phillip delivers strategic insight, professionalism, and results-driven service.