Michael Friedman

With a reputation for putting his clients’ needs, goals, and objectives first, Michael brings a unique combination of communication, negotiation, management, and market expertise to every transaction. Drawing on his background in hospitality and years of experience in real estate, Michael has built a client-first approach centered on trust, responsiveness, and results. Michael has successfully closed more than 200 transactions across residential real estate, commercial real estate, and business brokerage. Whether buying or selling a home, investing in commercial property, or buying or selling a business, Michael serves as a trusted advisor throughout the process—from market analysis and valuation to negotiations, due diligence, and closing. His experience allows him to provide a well-rounded perspective to homeowners, investors, and business owners navigating their next move. Michael grew up in Cleveland, Ohio, and earned his Bachelor’s degree from The Ohio State University. After moving to the Tampa Bay area, he spent several years in restaurant and hotel management before discovering his passion for sales, real estate, and entrepreneurship. Outside of work, Michael enjoys golfing, playing soccer, and spending time with his family while enjoying everything the Tampa Bay area has to offer.

With 18 years of experience in Florida real estate and a lifetime spent on the operating side of business, I bring an owner's perspective to every deal I broker — because I've been the owner. I've been in restaurants my real estate/hole life and I'm still active in the industry today. I got my start helping operate my family's 23-location Cici's Pizza franchise group, and went on to own restaurants of my own. I've also owned and operated a cleaning business, a spa for about four years. Across all of these, I handled the real work of ownership — hiring, operations, cash flow, customer relationships, and the decisions that determine whether a business survives and grows. In real estate, I've personally bought and sold commercial property in addition to my LLC holdings. One transaction I'm especially proud of: I purchased a commercial building listed at $2.6 million for $1.5 million and began transforming it into The Power House — a one-stop-shop concept supporting women in business. It's a project I still consider one of the most powerful moves of my career, and a clear example of how I find and execute on undervalued opportunities. As Managing Member of Sarasota PH LLC, I led the ownership, positioning, and sale of a commercial property in Sarasota's Qualified Opportunity Zone, entitled for up to seven stories of vertical development. As Managing Member of JMCGR LLC, I oversee a residential rental portfolio across Manatee County, and I currently own and manage short-term rental (Airbnb) properties as well. I'm a Florida-licensed real estate professional and a notary public, fluent in both English and Spanish, and raised in an entrepreneurial family shaped by extensive travel — which gives me an adaptable, global perspective with clients. What sets me apart is that I don't just understand transactions from the brokerage side — I've built payroll, negotiated leases, managed staff, and made the hard calls that come with actually running a business, in industries ranging from restaurants to real estate to personal services. Whether you're buying your first restaurant, selling a business you've spent decades building, or investing in your next property, I bring the judgment of someone who's sat in the owner's chair, not just the agent's. 'What comes up, must be sold'-

I assist all Real Estate buyers and sellers, landlords, tenants and business owners looking to purchase or sell, to attain their real estate goals and dreams and make the process smooth for all.

Established professional with over 30 years of constant Business Development skills. Currently working with many types of Businesses. Prior to Business Brokerage, spent 21 years in Real Estate. With 15 plus years in Business to Business development with IT, managing accounts that covered Pharmaceutical, Telecom, Manufacturing and FInance.