Memberships:
Contact Broker
20256 Paseo Robles,
Walnut, California 91789
(View Map)
About the Company
Daniel Hu is a Los Angeles-based Business Broker, Certified Exit Planning Advisor (CEPA), and Capital Strategy Advisor with 20+ years of experience in corporate strategy, M&A, cross-border business development, brand expansion, and capital planning.
Daniel works with small to mid-sized business owners, entrepreneurs, buyers, and investors to support confidential business sales, acquisitions, exit planning, business valuation, financing coordination, and capital strategy. His work focuses on helping owners answer a critical question: should they grow, sell, recapitalize, acquire, or prepare for a future capital market opportunity?
With an MBA from USC Marshall School of Business and an early background in industrial automation, Daniel brings a practical mix of operational, financial, and transaction experience. He previously led high-performing product and revenue teams at a publicly traded e-commerce company with more than $300M in annual revenue, launched consumer brands, and structured cross-border distribution partnerships.
As a CEPA, Daniel helps business owners think beyond the transaction by aligning business value, personal goals, financial readiness, and market timing. For owners seeking an exit, he provides confidential business valuation, buyer screening, negotiation support, and transaction coordination. For owners seeking growth, he helps evaluate acquisition strategy, financing options, capital planning, and IPO readiness.
Licensed in real estate and mortgage lending, Daniel provides integrated support for business transfers, commercial property considerations, and acquisition financing. His bilingual English/Chinese capabilities and strong ties in both U.S. and Chinese business communities make him a valuable partner for clients seeking local execution with global perspective.
Crestory Capital focuses on business brokerage, exit planning, capital strategy, and IPO advisory for qualified companies.
Broker Biography
Introduction
Daniel Hu is a bilingual Business Broker, Certified Exit Planning Advisor (CEPA), and Capital Strategy Advisor based in Los Angeles. He brings a unique combination of corporate leadership, entrepreneurial experience, cross-border business development, M&A advisory, financing knowledge, and community leadership to his work with business owners, buyers, sellers, and investors.
Born and educated in China, Daniel earned a master’s degree in Industrial Automation before later earning his MBA from the USC Marshall School of Business. His background combines technical discipline, business strategy, operational execution, and capital market perspective.
Daniel’s professional journey includes leading product and revenue teams at a publicly traded e-commerce company in North America with more than $300M in annual revenue, launching and managing consumer brands, negotiating exclusive distribution relationships, and building cross-border business channels between the United States and Asia.
Today, Daniel focuses on helping small to mid-sized business owners grow, transition, or exit their companies. Through Crestory Capital, he provides business brokerage, exit planning, M&A advisory, capital strategy, financing coordination, and IPO readiness support for qualified companies.
As a Certified Exit Planning Advisor, Daniel helps owners look beyond a single transaction. A successful exit is rarely just about finding a buyer. It often requires understanding the true value of the business, improving transferability, reducing owner dependence, preparing financial records, evaluating buyer financing, protecting confidentiality, and aligning the owner’s personal, financial, and business goals.
Daniel works with owners who may be considering retirement, succession, partner buyout, strategic sale, acquisition growth, recapitalization, or a future public market strategy. For some clients, the right path is a confidential business sale. For others, the better path may be strengthening business value, expanding through acquisition, obtaining growth financing, or preparing for a future IPO readiness evaluation.
Daniel’s brokerage and advisory approach is practical, confidential, and owner-focused. He helps clients assess market value, organize financial information, prepare buyer-facing materials, screen qualified buyers, coordinate NDA and proof-of-funds processes, assist with LOI and due diligence, and support the transaction through escrow and closing. He also helps buyers and investors evaluate acquisition opportunities, deal structure, financing feasibility, and transition risk.
For growth-oriented companies, Daniel provides capital strategy and IPO advisory coordination. Qualified companies may benefit from IPO readiness assessment, pre-IPO positioning, capital structure review, business model optimization, and coordination with audit, legal, investor relations, capital markets, and strategic advisory teams. His focus is to help owners evaluate whether they should sell, grow, recapitalize, acquire, or prepare for a future public market path.
Daniel is licensed in real estate and mortgage lending, allowing him to provide integrated support when business transfers involve commercial leases, real estate considerations, acquisition financing, SBA loan coordination, or commercial lending needs. His bilingual English and Chinese capabilities, combined with strong ties in U.S. and Chinese business communities, allow him to support clients who need local execution with cross-border understanding.
What sets Daniel apart is his ability to connect business goals with real-world execution. He combines business brokerage, exit planning, valuation perspective, buyer and seller negotiation, financing coordination, and capital market strategy to help business owners make informed decisions and pursue long-term value creation.
Outside of business, Daniel is an active community leader. His service includes:
Subchapter President, Fo Guang Shan Buddhist Light Association, White Tower Subchapter
Board Member, Chinese American Professional Association
Former President, Chinese American Parent Association, Suzanne Middle School
Cubmaster, Cub Scouts Pack 777, mentoring youth in leadership and service
Daniel bridges East and West with cultural fluency, financial insight, transaction experience, and a long-term commitment to helping business owners create, protect, and transition value.
Services Provided
Daniel offers a comprehensive range of services for business owners, buyers, sellers, and investors.
Business Brokerage & Exit Planning
-Confidential business valuation and marketability review
-Sell-side and buy-side representation
-CEPA-based exit readiness planning
-Succession, retirement, and owner transition strategy
-Buyer screening, NDA process, and deal qualification
-SDE / EBITDA review and financial recasting support
-LOI, due diligence, escrow, and closing coordination
M&A Advisory
-Strategic acquisition targeting
-Cross-border M&A with U.S.–China focus
-Buyer and seller negotiation support
-Deal structure planning
-Transaction execution support
-Roll-up and acquisition growth strategy
Capital & Financing Services
-SBA, private, bridge, and acquisition financing coordination
-Commercial loan structuring
-Business acquisition loan support
-Capital raising strategy for growth or acquisition
-Financial packaging to support buyer financing and transaction feasibility
IPO Incubation & Capital Market Advisory
-IPO readiness assessment
-Pre-IPO positioning for qualified companies
-Business model and capital structure review
-U.S. NASDAQ advisory coordination
-Audit, legal, IR, and capital market team coordination
-Growth strategy through financing, acquisitions, or market expansion
Whether a client is preparing to sell, acquire, transition ownership, raise capital, or evaluate an IPO path, Daniel delivers practical advisory services combining operational insight, financial strategy, and transaction execution.
Areas Served
Licensed In
- Alabama — License number 000161853
- California — License number 00823528
Professional Affiliations
* Licenses & Certifications:
- Certified Exit Planning Advisor (CEPA)
-California Real Estate Salesperson License (DRE #02254646)
-Alabama Real Estate Salesperson License (AR#0171457)
-Mortgage Loan Officer, NMLS #2695914
* Education:
-MBA, University of Southern California – Marshall School of Business
-Master’s in Industrial Automation, China
-Bachelor's in Industrial Automation, China
*Professional Affiliations:
- Member of CABB
- Member of IABB
- Member of CEPA
- Member of M&A Source
*Community Leadership:
-Subchapter President, Fo Guang Shan Buddhist Light Association (White Tower Subchapter)
-Board Member, Chinese American Professional Association (CAPA)
-Former President, Chinese American Parent Association – Suzanne Middle School
-Cubmaster, CubScouts of America – Pack 777
Business For Sale Listings
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