Jason Swathwood

Indiana Equity Brokers

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5750 Castle Creek Parkway Suite 275,
Indianapolis, Indiana 46250 (View Map)

Affiliated Broker
Troy Frank

About the Company

People: Our brokers are attorneys, CPAs, engineers, sales executives and they have all owned and sold their own businesses. We possess the experience and knowledge base to guide you through the complicated process of maximizing the value from selling your business.

Marketing: No other firm markets the way we do. Our marketing process creates a demand for your company not found with other firms. Our research proactively identifies every possible buyer for your company. We don’t simply post a listing on our website and hope buyers find it. From our large database of buyers, strategic marketing plans, social media, seller videos, networking, old fashioned ‘getting on the phone and calling people’, we cast the widest net possible to find the right buyer.

Confidentiality: We maintain the strictest confidentiality when selling your business. All buyers are required to sign non-compete and confidentiality agreements. You are in control of who sees what information on your company. See more details on maintaining confidentiality…

Results: Since 1996, the professionals at Indiana Equity Brokers have sold hundreds of companies spanning practically every industry. Our award winning brokers have been recognized as some of the highest volume producing business brokers in the country. See what our past clients have to say about us…

Broker Biography

Jason Swathwood 317333665ext.105


You decided to sell your business and to hire a business broker to assist. How to select the right business broker? There are so many.

The truth is your success depends on the skills and dedication of the particular business broker you choose. It doesn't really matter how big the office is. You have to establish rapport, and feel comfortable working with the person you choose.

One very important piece of advice - don't hire a real estate agent who occasionally sells businesses. The very first question to ask - is if the broker buys and sells businesses full time? Hire only professional business brokers who buy and sell businesses full time.

Another important piece of advice - don't make the amount of commissions the deciding factor in hiring a broker. Business brokers generally charge between 8 and 12 percent commission for businesses priced under $1 million, and you definitely don't want to get the cheapest one. Anyone charging less is likely not a professional. Another red flag is when a broker is asking for any money upfront - no, no, and no!

Ask the potential broker to describe the step-by-step activities that he will be performing for you. Make sure that you understand everything, ask questions.

At Indiana Equity Brokers we start with helping you to determine the purchase price for your business. This business valuation is generally done free of charge if you're signing a listing agreement.

Make sure to confirm that your business will be advertised very discretely and that every potential buyer will be asked to sign a confidentiality agreement prior to obtaining any information about your business.

And finally, be as open with your broker as possible. It just doesn't make sense to hide anything from him. You are on the same side. I always tell my clients to be as honest and open about their business affairs as possible. If your broker knows the truth he can package and present the opportunity to buyers in such way that is appealing to them.

Jason Swathwood's business career spans almost two decades, during which he built, acquired and sold several successful businesses in the advertising, publishing and trade & consumer show industries as well as several franchise businesses. From these experiences, he has gained an intimate insight into the issues faced by entrepreneurs seeking to buy or sell businesses. Jason began his career as a corporate attorney for a national mortgage banking company where he managed a real estate portfolio with an annual budget over $9 million. He also worked on several business unit acquisitions and dispositions and advised senior executives on buying and selling decisions and business valuations. Jason currently owns or co-owns several small businesses in the greater Indianapolis area. He has a bachelor's degree and a JD from Indiana University. Jason adheres to high standards of professionalism, honesty, and integrity while utilizing creativity and out-of-the-box solutions, along with proven Indiana Equity Brokers systems, to guide buyers and sellers through each step of the buying and selling process.

Services Provided

We offer the very best personal service, experience and value. We provide a full consultative approach to our clients. We provide business valuations, extensive and confidential marketing, buyer pre-qualifications, assistance in negotiations, and we handle all the aspects of a smooth business transaction until your business is SOLD or PURCHASED. Confidentiality is critical in a business sales transaction and thus our goal is to complete the sale or purchase of a business under the radar of the business customers, employees, competitors, and suppliers.

Areas Served

  • Hamilton, IN
  • Business For Sale Listings

    Cash Flow: $93,000 
    New York, NY 
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    Boutique Pet Supplies and Grooming

    Established pet food, supplies and grooming business with online presence and great opportunities for further growth.-The store operates it's own website with a local delivery service.-High traffic location.-The store is fully equipped, stocked with a great selection of natural, high quality and healthy products.-Great, long-term customer base with a high retention rate.-Great reputation with outstanding reviews on social media.-Related services such as dog walking, pet sitting, and others can also be added to this business.-Intellectual property includes all rights to: website, domain names, stock images, logos, original designs, social media. More info

    Cash Flow: $112,000 
    Hamilton Co., IN 
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    Technology and Computer Repair

    This local company offers a wide variety of products and services designed specifically for the small business that needs help managing their computers, servers and networks so their business can run smoothly. The company also has a full suite of solutions for the residential customer that relies on technology for work, school and entertainment. More info

    Roanoke, IN 
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    Frame Shop and Gallery

    50 year old institution in North East Indianadedicated to the craft of framing art and displaying importantobjects. The shop sells original art and prints. Largest selection in NE Indiana. More info

    Cash Flow: $155,000 
    Hamilton Co., IN 
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    Dog Grooming Shop and Spa

    Own this turn-key, award-winning, high-volume pet grooming salon and boutique that has been in operation for over ten years. Excellent reputation, loyal clientele and fully staffed with trained groomers. Current owner has grown the business to a monthly revenue of $50-$55K on average, while relying solely on word-of-mouth marketing. Averaging 25-30 dogs per day while booking out months in advance. Business has shown continual growth over the last several years. Services offered range from a spa bath to full service groom. Add-on services to increase revenue include, nail trim, de-shed, massage, pedicure, facial; in addition to retail products. Located in a very affluent area, the pet salon More info

    Cash Flow: $200,000 
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    Outdoor Power Equipment Sales & Service-Northern IN

    Well established outdoor power equipment dealership that sells many major brands of lawn equipment, used equipment, parts and tractors. Well trained staff and a full repair shop on premises. Owner plans to retire. More info

    Cash Flow: $225,000 
    Indianapolis, IN 
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    Established Pool Supplies and Service Business

    This is the perfect acquisition for anyone desiring to own their own pool supply business! Located in a beautiful area of Indianapolis, this location continues to generate over $1 million in sales year after year. Each year thousands of loyal patrons visit this store because they are simply the best in the area! Additional highlights for this business include:- Nearly 300 Pool Accounts- Over 10,000 Customer transactions annually- Conveniently located- Includes Multiple Revenue Streams-Knowledgable and Educated StaffThis established pool supply business with a fifty year local history and a well-educated and cross-trained staff, provides retail, pool cleaning, and repairs to their valued More info

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