Launched in 2012 and 2015, this is a combined ecommerce business selling supplements and, predominantly, matcha. There are 12 main consumable products with additional add-ons, accessories, bulk options, and B2B variations.

The original supplement brand generates sales, but the bulk of the sales come from the matcha brand. The owners were able to use all of what they learned from the first brand and apply that toward the second brand, and they have had a lot of success in a strong category with 253% YoY SDE growth.

The owners redesigned their matcha brand website in 2024 with a new style and Japanese tea powders that compete with the best brands in the health drink space. Over the last two years, they've grown their customer base, sales, and reputation 10x, which helped drive the strong YoY SDE growth. The brands are successful in the US, Canada, and the UK, which collectively account for 99% of sales, and sales are still growing in other countries as well.

The owners work about 15 hours per week on the business and have two full-time and part-time contractors who help with miscellaneous tasks. The owners feel they have built the business to a place where someone can help manage the new level of growth, and someone who can take it to the next level would be the best fit for the business.


Key Benefits:

Scalable SDE Growth: The SDE growth is up 253% YoY and ready for a new owner to scale from here.

Strong Reviews: The products have nearly 4,000 reviews, with an average score of 4.5 stars.

Consumable Products: The bulk of the sales comes from consumable products that customers keep coming back to, heavily contributing to recurring revenue for the business.

Low Workload: The workload only requires part-time involvement, with the owners working just 15 hours per week on the business.

Growth Opportunity: The owner believes the best growth opportunities are direct paid advertising funnels, retail stores and small chains, relaunching in Amazon EU, scaling B2B via cafes and restaurants, and launching new product categories.