SellerForce® presents a highly profitable Clean Candle and Home Fragrance Brand that has built 12 years of retail credibility via premium products, proprietary scent profiles, and strong wholesale relationships. Founded in 2014, this business offers soy-based candles with cotton paper wicks and phthalate-free fragrance and essential oil blends. Their products combine strong scent performance, clean ingredients, premium packaging, and accessible pricing, making the brand suitable for everyday use, gifting, wellness, and home décor markets.

In 2023, the brand ranked among the retailer’s top 3 candle brands worldwide. The business also has approved vendor infrastructure, established EDI connections, proven fulfillment procedures, and the ability to submit new seasonal and core products for account review twice each year.

The acquisition includes proprietary candle formulas, custom scent profiles created with a fragrance house, a trademarked brand, established supplier relationships, production methods, major-account compliance systems, and a modern eCommerce platform. The current website already includes loyalty rewards, checkout upsells, and automated review requests. From their website report, between January 2025 and June 2026, they have shipped 1,424 orders, at an average order value of $58.20, and a returning customer rate of 33.13%. The business also holds an underused database of about 60,000 email subscribers and an organic social following of more than 3,000 people.

Ownership currently spends about 5 to 10 hours per week on high-level oversight, vendor coordination, financial review, and key account matters. Products are manufactured domestically using proven production procedures, leaving the business unaffected by the import tariffs. The seller is also prepared to help a buyer move production to a qualified manufacturer. Their recent focus on top-selling SKUs has reduced raw material needs, packaging variations, inventory complexity, and working capital demands.

Growth opportunities are available across email reactivation, Amazon, direct-to-consumer sales, wholesale expansion, paid media, creator gifting, subscriptions, seasonal launches, and higher-margin gifting programs. A buyer could rebuild Klaviyo flows, resume social content, reconnect with roughly 50 past influencers, improve marketplace listings and FBA execution, and launch products in perfume, skincare, body care, diffusers, room sprays, and broader home fragrance categories. Existing product concepts in fragrance and skincare are already in research and development, giving the buyer a faster path into adjacent categories.

The business is expertly positioned for a new owner to capitalize on its established brand equity and explore untapped growth opportunities within digital marketing and product diversification. With a robust foundation and promising growth potential, this acquisition represents a compelling opportunity for buyers interested in scaling a luxury brand in the home fragrance industry. Contact SellerForce today to explore this exceptional business opportunity.

Key Valuation Points
• 12-Year-Old Company
• 33.13% Repeat Rate
• $58.2 Avg. Order Value
• 3K+ Instagram Followers
• 60K Email Subscribers
• 1424 Orders Shipped in 18 Months

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