The business is a pioneer in the Cause Jewelry sector, founded in 2004 by an entrepreneur and jewelry designer. The company transforms organizational logos into elegant, custom charms and jewelry that serve as fundraising tools, donor recognition gifts, and awareness pieces. Over its 21-year history, the business has worked with 500+ organizations, including national charities, schools, religious institutions, and Fortune 500 companies.
With its proprietary molds, trademarks, and deep goodwill in the nonprofit and corporate recognition markets, the company represents a turnkey opportunity for buyers seeking to enter or expand within the social enterprise and jewelry industries. The business is being offered at $154,500, inclusive of approximately $20,000 in inventory.

Company Overview
Headquarters: Phoenix, Arizona
Founded: 2004
Ownership: 100% privately owned
Legal Structure: LLC
Industry: Jewelry / Cause Marketing / Donor Recognition

Brand & History
The business was created with the mission to combine fashion with philanthropy, making jewelry a vehicle for storytelling and fundraising. Since launching, the company has:
Developed a proprietary collection of molds representing over 350 client designs and 50+ non-custom styles.
Created a widely adopted program, which pairs charms with silicone bracelets for large-scale campaigns.
Served as a trusted partner for nonprofits, schools, and major corporations to enhance branding, recognition, and fundraising.
For over two decades, the business has been recognized as an innovator, helping clients generate more than $10M in awareness and campaign value.

Products & Services
Custom Charms & Jewelry: Logos cast into sterling silver, pewter, or plated charms.
Program: Signature silicone charm bracelets, cost-effective and high-impact.
Recognition Jewelry: Donor appreciation gifts, member loyalty items, volunteer recognition.
Corporate Programs: Custom pieces for CSR campaigns and branded employee incentives.
Packaging & Presentation: Tailored packaging, collateral, and marketing storylines.
Use Cases:
Charms are versatile and have been used by clients to:
Launch new programs.
Recognize achievements and anniversaries.
Raise awareness of causes.
Reward donors and volunteers.
Create team unity within organizations.
Generate funds through sales at events or campaigns.

Client Base
500+ organizations served, including charities, schools, faith-based groups, and Fortune 500 companies.
Mix of 50% repeat clients and 50% new business from referrals.
Clients include both national nonprofits and well-known brands with CSR initiatives.

Operations
Owner-led operations supported by external vendors.
Production Outsourcing:
Italy: Sterling silver clasps.
Mexico: Jewelry casting and assembly.
China: Silicone bracelets and packaging.
Phoenix, AZ: Pewter and sterling production.
Charitable Workforce: Local nonprofits engaged for packaging and assembly (“charities supporting charities”).
Systems: KEAP CRM integrates orders, client management, and marketing automation.
Relocatable: Operations are easily transferable to a new owner.

Traffic and SEO Data
Active Users (TTM): 7.3K
Active Users by Country:
United States - 5.2K
Germany - 698
China - 311
UK - 177
India - 111
Canada - 106
Australia - 72
Event Count (TTM): 38K
Session Sources:
Direct - 55.23%
Organic Search - 37.58%
Organic Social - 3.27%
Referral - 2.61%
Unassigned - 0.41%
Marketing & Sales
CRM-driven sales pipeline with 2,000+ leads.
Established catalogs, case studies, and brand collateral.
Strong word-of-mouth reputation and testimonials from nonprofits and corporate clients.
Social media and digital presence developed but not maximized, presenting growth upside.